David is MailChimp’s art director. He leads the team of designers and illustrators who make MailChimp’s website and marketing campaigns.

Showing Vs. Telling With GIFs

Internet fun fact: you can use animated GIFs in email. We love it when smart people use them in entertaining ways. But most marketing articles about GIFs talk about "making your email pop" and "latching onto your viewers’ attention." Gross. At MailChimp, we think that good content = good email. GIFs are a primary means …

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