Chris

Chris is the digital advertising product manager at MailChimp, focusing on Facebook and Google. Previously, he was a lead engineer, building features like Automation, Segmentation, Goal, and MailChimp Pro Comparative Reporting.

Marketing Automation for Everyone

A long time ago, in a release far, far away, we built a feature called autoresponders. After sending nearly a million campaigns totaling more than 700 million emails, it’s time for a facelift. More than just a rebranding, though, we’re overhauling the way we do automated emails, and overhauling it in a way that’s specific to MailChimp and our …

Segmentation Improvements in v9.0

After our recent update to Goal, we received tons of feedback from power senders who wanted to use it in conjunction with more advanced segmentation options. As a result of those conversations, we’ve added several new segmentation features in v9.0. In addition to segmenting by clicks and opens, you can find subscribers who have or haven’t been …

Send Targeted Emails Based on Website Activity

Update (3/6/2018): This post contains information about features and workflows that are no longer available within the MailChimp application. To learn more about connecting your site to MailChimp, visit our Knowledge Base. ___ We recently announced a new feature called Goal, which allows our customers to place a code snippet on their websites, then send …

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