Chelsea is a researcher at MailChimp who spends her days chatting with our users to understand how we can help them grow. She’s always been more of a talker than a writer.

Running Your Giveaway and Following Up

Recently, we covered the key things you should figure out before running a contest. This week, we’ll go over how you can best run the contest and what you should do when it’s over. The value of a prize Choose a prize your target audience will care about, and communicate the value, not just the …

Growing Your List with Giveaways

Eight years ago, Ben wrote a piece for Practical Ecommerce about using contests to grow email lists. But eight years is a long time (especially on the internet), and a lot has changed. We decided it was a good time for an update, so our research team spent the last few weeks reaching out to …

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