Carrie is a researcher on MailChimp’s product management team. When she’s not talking with users or running usability tests, she can be found wandering the halls in search of unhealthy snacks.

Using the Customer Journey to Guide Your Campaigns

Learning how to market a small business is hard, especially when you wear many hats. Our customers tell us this all the time, so we look for ways to make it easier for small businesses to do great marketing. In our research and conversations with customers, a theme emerged: It’s hard to identify which marketing tools and techniques match your needs at any specific time.

How Our New Dashboard Makes Your Data Actionable

Customers tell us they need easy access to their most important metrics and trends—along with ideas for turning those numbers into smarter marketing decisions. Using those needs as guideposts, we redesigned the MailChimp dashboard

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