Brooke is MailChimp’s social media specialist. She loves digital strategy, digging into analytics, and GIFs of Dana Scully rolling her eyes.

8 Ways to Create Thumb-Stopping Social Media Content

It’s the holidays, which means ‘tis the season for your customers to buy stuff—and spend a lot of time on social media. According to an eMarketer study, 71% of internet users access social networks at least once a month. That’s an estimated 2.46 billion people. And yes, that’s billion, with a “b.” Another notable stat: …

MailChimp is on Giphy!

Earlier this year, we made our first official GIF policy for social media: no more third-party GIFs. So we asked our designers to create GIFs and images we could use to respond to certain types of posts on Facebook and Twitter. After figuring out the main sentiments we wanted to get across— “You’re welcome,” “Thanks,” “Your cat looks amazing in that hat,” etc.—our creative team got to work.

Why We Love Having a Content Calendar (And Why You Will Too)

If you’re anything like MailChimp, your business started small—and so did your social media strategy. But when you’re a growing company, your approach to connecting with users and telling your story online needs to grow, too. You’re probably already planning some changes for 2016, and we’ve got a suggestion: Embrace the content calendar. Our social …

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