Brandon

Brandon is a writer on MailChimp's marketing team. He spent the previous 4 years replying to our customers on Twitter. He’d like to apologize for any typos he sent you.

Optimizing Your Abandoned Cart Messaging for the Holidays

Over the past few weeks, we’ve highlighted many of the benefits of abandoned cart emails. Once an online seller has connected their Shopify, Magento, or WooCommerce store to MailChimp, they can easily reach out to customers who leave their carts and encourage them to come back and complete their purchase. Now, with the holidays fast approaching and …

Abandoned Cart Messaging for WooCommerce, Magento and Shopify

If you sell things online, you know that shopping cart abandonment is a common occurrence—a potential customer fills up their virtual shopping cart and navigates away from your store without completing the purchase. Research has shown that 67% of online shopping carts are abandoned before the customer completes a sale. But, just because someone leaves their …

Announcing MailChimp Holiday Webinars

Last week, we introduced our brand new holiday microsite and email series, featuring tips, advice, and best practices to help you make the most of your marketing throughout the holidays. Today, we’re excited to announce another useful holiday resource. In the coming weeks, our client relations team will be hosting a series of webinars, covering topics …

Make the Most of Your Holiday Marketing with Our Helpful Tips

For many businesses, the holidays are one of the most hectic—and important—times of the year. A successful holiday season can ensure the calendar year ends on a high note for your business, but it can also generate positive momentum that you can build on for the future. Even though the holidays are technically still a …

Pre-Built Segmentation: Target Your Customers With One Click

A few months ago, we introduced pre-built e-commerce segments—segments with predefined rules that make it easier for online sellers to target specific groups of subscribers and increase the relevance of their messaging. In our latest release, we’ve added even more pre-built segmentation options for both MailChimp and MailChimp Pro users, and we’ve made them easily accessible …