Brandon

Brandon is a writer on MailChimp’s marketing team. His passions include baseball, horror movies, and iced coffee.

3 Essential Pre-Built Segments for Your E-Commerce Business

Your list contains a lot of valuable information about your customers, and with MailChimp’s powerful segmentation tools, you can use that data to personalize your marketing. And since just about anything can be used as criteria for your segments—like a customer’s location, birthday, engagement history, or interests—it’s always easy to reach the right people with …

How to Use Promo Codes to Boost Your Bottom Line

Everyone loves saving money. In fact, research has shown that the modern consumer tends to shop around to find retailers that offer the best discounts—or simply waits until their preferred brands or desired items are on sale before making a purchase. By integrating promo codes into your marketing emails and automations, you can incentivize customers to …

Creating an Effective Facebook Ad Campaign

A few weeks ago, we introduced Facebook Ad Campaigns in MailChimp, a smart, powerful tool that can help you reach new audiences, grow your business, and make more money. Today, we’re going to highlight some of the tips, best practices, and strategies that you’ll need to help you get the most out of Facebook ad campaigns.

Looking Back on a Year of List Management Tips

Today, we’re recapping a number of the features, tips, and best practices that we discussed here on the blog in 2016. Think of this as a sampler tray, full of bite-sized, hors d’oeuvre versions of our original posts. Mmm, hors d’oeuvres. And don’t worry—if you decide you’d to dig a little deeper and read more about any given topic, we’ve added the link so you can go back and quickly reference the full version.

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