Brad

Brad works on MailChimp’s marketing team. He writes, sends, and analyzes MailChimp’s own email newsletters.

How We’re Testing Timewarp

Part of what I do here at MailChimp is send our MonkeyWrench newsletters, and part of what I do is experiment with how we send emails, so it’s convenient that MonkeyWrench is a great venue for experimentation. It’s an opportunity for us to delight, inform, and show off our users, sure. But it’s also a risk-free sandbox where we can …

Perfecting Our Own Automation Recipes

For years, MailChimp delivered our Getting Started series to new subscribers with autoresponders. But when we completely rebuilt our automated emails, turning them into a more robust and flexible feature called automation, it was time to—as my dad still likes to say—kick it up a notch. We took a hard, close look at what, when, and to whom we were …

Experimenting with MailChimp’s Quarterly Newsletter

We’ve been sending our MonkeyWrench newsletter every 3 months since 2006. In the beginning, we had 136 subscribers, Gnarls Barkley was topping the charts, Pluto was enjoying its last days as a planet, and a group SMS app named Twttr was still missing its vowels. Not everything has changed, of course. We continue to deliver tips …