Ben

Ben is a co-founder of MailChimp. He draws monkeys.

Even Your Fine Print Can Be Marketing

I’ve purchased a thing or two from DODOcase in the past, and loved them. But as awesome as they are, I don’t keep them constantly on top of mind. Sadly, that’s true with all brands, including yours and mine—people have more important stuff to think about. Luckily, that’s what email marketing’s great for. Take a look at DODOcase’s birthday email above. I …

A Look at Mobile Usage in MailChimp

While working on our 2013 Annual Report, every department at MailChimp sifted through data to find interesting stories to tell. Our UX Team noticed that in December 2013, we had a 48% increase in traffic from desktop browsers, compared to December of 2012. Not bad, but when they looked at traffic from smartphones, we saw a …

Announcing Twitter Tailored Audiences

If you’re using email marketing, you know it’s the channel with the best ROI for your company. After all, your customers expressed interest in you to the point where they handed over a portion of their inbox. They gave you permission to invade their space. That’s no small thing, and you should wield your power …

AlterEgo Update: Instant Push Notifications

We’ve made some minor updates to AlterEgo, our 2-factor security service for MailChimp. The intent was to make the sign-in process faster using push notifications. Basically, instead of generating a code in the app, then typing that into your browser, AlterEgo users can now simply click the "Log in with phone" link…   …and we’ll …

MailChimp’s Subject Line Researcher

Ever struggle with writing your subject line? You might have missed a feature inside MailChimp that can help you with that. When you’re in the campaign builder, pondering which words to use, try clicking Research subject lines: