Ben

Ben is a co-founder of MailChimp. He draws monkeys.

Important Changes to Mandrill

Today, my team is sending an email to all Mandrill users about some changes our business is making in the coming weeks. I’ll explain the changes in detail below, but here’s a summary: Mandrill is becoming a transactional email add-on to paid MailChimp accounts instead of a completely separate product…

Introducing MailChimp Pro

Preview for Introducing MailChimp Pro

Today I’m thrilled to announce the launch of MailChimp Pro. It’s the most powerful set of tools we’ve ever built, and we built it for our most forward-thinking customers. MailChimp Pro is the culmination of 10 months of work from 12 different teams, 4 years of data science research, tons of customer feedback from interviews and surveys, …

Even Your Fine Print Can Be Marketing

I’ve purchased a thing or two from DODOcase in the past, and loved them. But as awesome as they are, I don’t keep them constantly on top of mind. Sadly, that’s true with all brands, including yours and mine—people have more important stuff to think about. Luckily, that’s what email marketing’s great for. Take a look at DODOcase’s birthday email above. I …

A Look at Mobile Usage in MailChimp

While working on our 2013 Annual Report, every department at MailChimp sifted through data to find interesting stories to tell. Our UX Team noticed that in December 2013, we had a 48% increase in traffic from desktop browsers, compared to December of 2012. Not bad, but when they looked at traffic from smartphones, we saw a …

Announcing Twitter Tailored Audiences

If you’re using email marketing, you know it’s the channel with the best ROI for your company. After all, your customers expressed interest in you to the point where they handed over a portion of their inbox. They gave you permission to invade their space. That’s no small thing, and you should wield your power …