Anna

A MailChimp Record: 1.2 Billion Emails on Black Friday

As you may have heard, it’s been a crazy holiday season for our deliverability team. We predicted we’d send a bit more than 1 billion emails on Cyber Monday, and we were right on the money. We were surprised, though, by the numbers from Black Friday, when we sent a total of 1.2 billion emails—a new …

Black Friday and Cyber Monday Email Marketing Tips

Here at MailChimp, all we want for the holidays is for you to send beautiful, powerful, and effective marketing emails.  With Black Friday and Cyber Monday right around the corner, I thought it would be a good time for some helpful tips from our deliverability team. The TL;DR version goes like so: — Opens and clicks decrease during …

How to Send Emails That Gmail Users Won’t Block

In September, Gmail added a “block sender” feature to their web interface and mobile app. Now, when you get an email from a sender you’re not comfortable with, you’ve got options. Instead of marking the email as spam, unsubscribing, or manually setting up a filter to remove it from your inbox, you can block that …

How We Send Big Campaigns Fast

MailChimp currently sends about 600 million emails every day, and all of those users expect their campaigns to be delivered immediately. Conveniently, that’s exactly what we want, too. So how do we make it happen? We approach sending those 600 million emails like this golden retriever approaches a big plate of spaghetti: with no fear, just wolfing it …

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