Aug 2, 2006

Are You Sending Too Often?

Interesting article on how some of the larger Internet retailers have learned not to bombard their customers’ inboxes with email, lest they "burn their lists." Quality and relevance are key when it comes to email.

The companies in the article experiment with frequency of mailings, segmentation, and "drip" campaigns. One exception to the rule is Spiegel, who increased sales with more mailings to their customers. Excellent read.