Sep 15, 2005

Are “Postcard” Emails Better?

MarketingSherpa just published an interesting case study from J.Jill on how they tested 2 different types of html email campaigns. One was the typical format with lots of thumbnails, text descriptions, and links. The other was a simple "postcard" style email, with a large graphic at the top, and a simple link over to the website. Interesting results, so you might want to test your campaigns in the same way. Check out the article soon, because it’s locked down after September 25th.