Jun 6, 2016

Abandoned Cart Automation Workflows and More From Our Latest Release


Last week, we announced Product Recommendations, a brand new feature that analyzes the purchase behavior of your customers and makes smart, data-driven predictions about the items each individual customer will purchase in the future. It’s a powerful personalization tool that will help you get the right products in front of the right customers and sell more stuff.

But we’re not done yet. Today, we’re excited to introduce a brand new abandoned cart automation workflow, additional workflows for the music, nonprofit, and education categories, and predefined e-commerce segments to help you target your customers. Let’s take a look at the new features.

Abandoned cart automation workflow

A few months ago, we blogged about the benefits of abandoned cart messaging for online sellers. Now, our new abandoned cart automation workflow will make it easier than ever for e-commerce businesses to automatically follow up with customers who abandon their shopping cart, remind them what they’ve left behind, and encourage them to complete their purchase. And, since these abandoned cart emails are transactional in nature, you can send to all customers who leave items in their cart—even if they haven’t opted in to receiving your regular marketing messages just yet.

You’ll select the abandoned cart workflow from our redesigned Explore Automations page (more on that later!), and build your email in a simple new interface. Here are a few of the key things to keep in mind, but visit our Knowledge Base for a full tutorial.

  • Abandoned cart workflows can be set to send 1, 6, or 24 hours after a customer leaves their cart.
  • You can select one of our new abandoned cart templates or use a regular drag-and-drop template along with the Cart content block.
  • The Cart content block includes product images, names, and prices by default, but can be customized to match your other branded content.
  • If a customer completes their purchase before your abandoned cart email is sent, we’ll automatically remove them from the queue.

The abandoned cart workflow—along with the new abandoned cart trigger, if you’d prefer to create your own custom workflow—are currently available to users who have connected their Shopify store and have e-commerce data in their account from our MailChimp for Shopify integration, MailChimp for Magento (v. 1.0.6) users, or those who have a custom API 3.0 integration. In the coming months, we’ll be expanding this functionality to our BigCommerce integration, too. Only one abandoned cart workflow can be created per connected store. If you manage multiple stores, you can set up a separate workflow for each store.

The right workflows for any situation

We’ve replaced the Automation workflow selection screen with a colorful new Explore Automations page that comes equipped with a search bar, so you can quickly find the right workflow for any audience and situation. We’ve also added a bunch of new preset workflow recipes to the Nonprofit, Education, and Music workflow categories. Here’s the full list:

  • Nonprofit: Re-Engage Supporters, Membership Renewal, Event
  • Education: Student Re-Engagement
  • Music: Event, Event Follow-Up, Album Release

Predefined e-commerce segments

We’re big proponents of increasing relevance, and our new predefined e-commerce segments, available in both free and paid accounts, will make it easier for online sellers to do just that. If you’ve got new e-commerce data in your MailChimp account, you’ll now find several new segment combinations on the Recipients step of the campaign builder.

  • First-Time Customers have made their first order, and no other orders, in the past 30 days.
  • Recent Customers have made a purchase within the past 30 days.
  • Repeat Customers have made 2 or more purchases.
  • Lapsed Customers have purchased in the past, but not within the last 4 months.
  • Never Purchased pulls in customers who signed up for your list but have not made a purchase from your store.

Odds and ends

In addition to the normal collection of bug fixes and improvements behind the scenes, this release also contains the the following updates:

  • We’ve made several improvements to API 3.0, including redesigned e-commerce endpoints, more support for subresources, bug fixes, and updated documentation.
  • We’re retiring the name “eCommerce360” in favor of the simpler “e-commerce.” As you navigate around your account (and the MailChimp website), you’ll now find references to “e-commerce link tracking” and “e-commerce integrations” in place of eCommerce360.
  • W-9 and Tax Residency forms for paid account holders are now available directly within the app. Links to these forms can be found in your billing statement.
  • SMS is now available as a two-factor authentication option for your MailChimp account. Our 10% security discount will still apply.
  • We’ve improved the signup flow for new MailChimp users, making it easier to connect with e-commerce and social media integrations.

That’s all for now, but we’re already hard at work on our next round of updates. As always, we’ll be listening closely to your feedback.