Mar 12, 2010

A slightly more Automagical SXSW

monkeywrenches-in-a-barrelIt started last Christmas, when I wanted to find some unique gifts for some of my co-workers at MailChimp. As usual, I waited till the very last minute.

So I went to Etsy, searched for "monkey robot" (or something like that) and found the work of Chet Phillips. He does these really cool ‘steam punk’ style monkeys. I bought a bunch of prints that matched my co-workers’ personalities, like this one for our lead engineer and this one for our video guy.

I guess some people around the office really liked them, because our marketing team and DesignLab reached out to Chet and commissioned him to do a 40 foot long banner that’s hanging on a wall at SXSW right now…

Here it is going up:

automagical-mural

If you look closely at the mural (and other stuff we’re dropping around SXSW), you’ll find secret little links to itsautomagical.com, a landing page where we’ve animated Chet’s work:

automagical-landing-page

Make sure you scroll side to side, so you can find "the scariest unicorn ever" as tweeted by one of our friends (who I’m not sure knew that was us!). I think it eventually takes you to a page at MailChimp where we talk about all the stuff that we make "automagic" but this was really just a project for fun.

If you happen to actually be at SXSW, and you use Gowalla, be sure to take the Automagical Jaunt to win the most awesome unicorn-related badge ever:

automagical-gowalla-jaunt

Update: Here’s Chet’s version of the whole thing on his blog