Creating an Effective Facebook Ad Campaign

A few weeks ago, we introduced Facebook Ad Campaigns in MailChimp, a smart, powerful tool that can help you reach new audiences, grow your business, and make more money. Today, we’re going to highlight some of the tips, best practices, and strategies that you’ll need to help you get the most out of Facebook ad campaigns.

Rethinking Subject Lines and Preheaders

Kasey Wiese knows that belts are often one of the most overlooked fashion accessories on the market. It can be tough, she admits, to get people excited about an accessory that is “never really seen.” But, as the marketing communications manager and graphic designer for Arcade Belts, she’s doing her part to change that perception.

Simplify, Simplify, Simplify with Fjällräven

It all started with an uncomfortable adventure. When founder Åke Nordin was just 14, he went hiking in the Swedish mountains, his backpack a shapeless lump that required doubling over to compensate for its weight. Using some wood and his mother’s sewing machine, he later built a better, more lightweight frame. A decade later, in 1960, Fjällräven was born.

Featured Integrations: February 2017

Last month, we focused on integrations that help you grow your list. But once you get those new subscribers, how are you going to keep them engaged and interested in what you have to say? This month’s featured integrations focus on engagement, loyalty, and rewards to entice your customers into coming back for more. Let’s make …

Predicted Demographics Guides Strategy for Greensbury

An educated guess about your audience is sometimes all a small business has to build a marketing strategy around. You have a good idea of who might buy your products, and you cater to their interests and type. You might gear your copy toward one gender, or carefully choose your images to reflect a certain age range.

But doing it based on data is better. That’s where predicted demographics comes in for Greensbury.