From Fresh Tilled Ideas: "The 8 Reasons Businesses Will Waste Precious Sales Dollars This Year (Again)." This one, of course, caught my eye:
#8: Overlooking Inexpensive Technology and Tools:
management software and e-mail marketing are just two options that can
streamline your marketing efforts and improve your productivity…
Reasons 1-7 are great, too. If you run a business (like most of our MailChimp users), take a look at the list, and see if you’re guilty of any of them.