Update (6/27/17): This post contains information about features and workflows that are no longer available within the MailChimp application. To learn more about MailChimp templates, visit our Knowledge Base.
Here we go again: for this month’s v6.4 release, we’ve got 50 new email marketing templates for you.
Here’s the rundown:
- Photography: 11
- Real Estate: 5
- Mobile-friendly: 8
- Holiday / Seasonal: 16
- Halloween (by Creative Media Farm): 10
With Holidays on the horizon, we’ve expanded our offerings for Halloween, Thanksgiving, Christmas, and New Year’s, and we’ll keep on going through November and December.
For October, we’ve added a number of Halloween-related templates. Some of them come from our in-house designers,
Add these up with our existing Halloween templates, and I think we’ve got most of the paranormal bestiary covered.
It’s not just Halloween we’ve added; there’s also a smattering of Thanksgiving, Christmas, Hanukkah, New Year’s, and fall- and winter-themed templates. There are even a couple of templates specifically made for that most riotous of days, Black Friday.
Perhaps you don’t want to send anything holiday related. Maybe you, like me, see all of this Christmas Creep and you despair. Worry not. I’ve got some interesting stuff for you as well, like the new ‘Photography’ templates:
These templates are built for one thing: displaying an array of images. Text is very secondary, and generally reserved for captions and short descriptions. If it’s visually appealing, and you want to show it off, these templates are for you. In fact, you could even use them alongside our new Real Estate templates:
Rounding out the additions for this month are what we’re calling "Mobile-friendly" templates. These templates are built to a 320px width, and are limited to single-column layouts, both properties well-suited to mobile screens:
These templates come at a time when mobile email readership is booming, but they’re just one way to send to mobile devices. We’re working on adding support for media queries, so those of you who are handy with HTML and CSS will have the option of adding mobile-specific styling to your templates. We’re still researching and experimenting, but I’ll blog more about media queries once our support for the feature is finalized and implemented.
Next month’s collection of templates is already in the pipe. We’ll have more templates from Creative Media Farm, along with some of our own design.