Mar 20, 2012

Zendesk integration puts MailChimp user data in your help desk

At MailChimp, we believe that great customer support is about more than making customers happy. It’s really about empowering your customers. A wise man once said, "Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime. Plus, that man will spend less time asking for support and more time enjoying life." But before you can achieve this higher level of consciousness, one must empower one’s support team with as much customer data as possible.

This new Zendesk widget can help with that. It can help your support team answer questions like, "Is this a loyal, engaged customer, reading all our latest news? Did this customer receive and open that recent apology email about our server outage, and the refund we’re offering? Did we send them the email about the API call we deprecated?").

Here’s what it looks like in Zendesk:

Click the MailChimp links for a customer and at a quick glance, you can see the full history of campaigns sent to them, and you can see how engaged they are with your emails. Also visible are what lists they’re subscribed to. This means that if a customer is complaining that they never got a certain email, you can verify whether the campaign in question was actually sent to them. You can also quickly subscribe or unsubscribe them from a MailChimp list in your account.

 

 

Here is the Zendesk Integration in our Connect Directory.

We hope it’s useful and makes your support folks happy!