Here’s a nice example of how the University Community Collaborative of Philadelphia, based out of Temple University, used one of MailChimp’s Holiday Templates to send out a year-end recap email. One thing that is unique and interesting about this campaign is the embedded a video recapping some of the group’s favorite moments of 2008. (click the image to view the archived version of this email online)
Although you can’t embed video in your HTML email and have it play within your recipients’ email program, it will work when they click the link to “view this email in a browser,” because at that point the email is being rendered as a web page.
I love the idea of “embedded” emails and would like to use such a feature to launch short product training videos out to my company’s partner (distribution) network around the world.
I realize the video won’t play until one accesses the web version of the email, but what does it look like in the email version? Is there still the appearance of a video player?
Also, is there a way that I could embed my own QuickTime video in such an email, or would I need to upload the video to YouTube (or similar) and use their HTML code in my MailChimp email?
Any tips would be much appreciated!