Updated (April 16, 2010): Wufoo just made MailChimp integration even better. Details on their blog: Building single and double opt-in forms with Wufoo
UPDATE: When we first did this integration, it was a simple way to grab data from Wufoo. Wufoo has since created their own, more robust, way to integrate with MailChimp, which is documented on the Wufoo blog.
Wufoo is a magical online service that makes it easy, fast and fun to build your own forms. People use wufoo to build contact forms, event registrations, party RSVPs, quick surveys, and more.
We just made it really easy and seamless to pass your wufoo registration data to MailChimp. It’s free, and no coding is required. Here’s how it all works…
Overview:
Every wufoo form can publish registration information to an RSS feed. You can give MailChimp the address of that feed, and we’ll import new registrations into your MailChimp list. MailChimp will check your wufoo form’s feed every hour on the hour.
Step 1: Activate Notifications on Wufoo.
Log in to Wufoo, find the form you want to integrate with MailChimp. Click that form’s “Notifications” link:
Step 2: Subscribe to “New Entries” Feed.
Look for the “to My Feedreader” options, and select “New Entries.” Wufoo will ask you for your password (for security purposes). Then, wufoo will take you to your form’s feed URL. Copy that to your clipboard, or leave it open in a browser tab/window.
Step 3: Turn on Wufoo in MailChimp
Sign in to MailChimp (do this in a new tab, or browser window). In the top navigation, click over to your “Account” tab. It’s towards the right, under the talking chimp:
On the Account page, select “Add-ons”
There are lots of add-ons to choose from. Marvel in all the glorious options. But stay focused. Get wufoo done, then come back for more later.
Activate the Wufoo add-on, then select “Configure”
Step 4: Give MailChimp Your Wufoo Settings
On the pop-up window, MailChimp will ask you to select the list that you want to link with Wufoo. Then, give MailChimp your Wufoo form feed URL, plus your Wufoo username and password.
Step 5: Jump for Joy (*required)
Jump up and down and scream, Woo-hoo! Wufoo! MailChimp will not work unless you actually do this.
After you’ve got the Wufoo notifications link setup, all new registrations to your Wufoo form will be pulled from that Wufoo feed into your MailChimp list.They’re not instantaneous. MailChimp checks every hour for new members to import, so it may take time to see the list being populated. The more you watch it, the longer it’ll take, too. It’s like waiting for water to boil.
Note that the Wufoo feed is basically your “new registrants.” If you’ve got years and years of old contact information saved in Wufoo, those can be imported into MailChimp “the old fashioned way” on our import page.





Oh boy! This has got me tingling for a Wufoo account…
You guys are amazing. I am not sure if I have a need for this particular product, but I have been implementing some of your other new improvements. Love the new additions!
Keep up the great work.
[...] And if our new visual form designer still doesn’t quite do it for you, go build a beautiful form in Wufoo, then link it to your MailChimp list. Spread the monkey [...]
Can you point in the right direction – this feature is awesome but how could I restrict the adds to just the people who tick the “join list” box?
Regards,
Luis
@Luis – If you’re building a form that’s not a dedicated email signup form, then all emails would be added to MailChimp. Then, in MailChimp, you may need to segment your list on “those who checked the box.”
Hey… just wanted to say that this is a great feature. I didn’t even know about Wufoo… but it is now solving all of my website form-creating needs.
@TimTom – Yep, wufoo pretty much rocks. Glad you like it, because we’re pretty proud to integrate with it.
Let me get this straight because this is real exciting, well as exciting as forms get anyways, will all the forms created at wufoo act like they are signing up for our newsletter?
I can see using wufoo for many different tasks on our site. Good job guys!
@DavidL. Mind boggling, isn’t it? :-)
Yes, if you setup the notification system, then as people enter your wufoo forms, they can be fed over to MailChimp.
Will new subscribers added from my Wufoo form receive an opt-in email from my MailChimp account to confirm their subscription?
I could not find a way of getting the opt-in confirmation to send if I used a WuFoo form.
Wufoo is pretty and all, but I ended up going with FormSpring because I need my forms to have conditional logic. Any chance of integrating with FormSpring.com anytime soon?
Hmm, this is the 1st (maybe 2nd) time I’ve heard of FormSpring. Looks interesting. We’ll look into it.
Any other FormSpring users out there interested in this? Vote with a comment below.
Yes, please.
[...] really nailed that one as well. If you are familiar with WUFoo forms (mentioned on this post) – you can easily use them with MailChimp. Alternatively, you can go for a completely custom form, if you aren’t content with their [...]
That is really cool – but how about reversing that scenario? For those of us who don’t speak html – how can we integrate a Wufoo form into our MailChimp emails?
Hi Dave, putting a full form into your HTML email is not a good idea, since a lot of email clients don’t support them. One simple form field (as in a search box) is about as far as I’ve seen people go when embedding forms into HTML email. If you’d like to create some kind of survey or form for your subscribers to fill out, the safest approach is to simply place a link in your email so that subscribers can fill out your form in their browsers (sorry, don’t kill the messenger!).
in response to creating some kind of form for my subscribers to fill out- you suggested placing a link in my email so that subscribers can fill out the form in their browsers. If the form is created through wufoo, and subscribers fill it out and click submit, will I still be able to track who clicked on the link?
How do we get interest areas from Wufoo into MailChimp? Is there a way for the interest areas to sync?
I’m also trying to figure out how to link checkboxes in Wufoo to Interest Groups in Mailchimp. Help!
That’s what I meant to say…
I’d really like to see MailChimp integrate with FormSpring as well. I really liked Wufoo, but I am having to leave it because I needed forms with Conditional Logic.
Hey Ben, someone else asked this, but I never saw a response. We love Wufoo and all of our forms are hosted with them and we love the fact that you’ve integrated with them, BUT is there a way to get more than just the email address to import into MailChimp? For example, our form (link below) includes an email address, birthday & anniversary field (see where I’m going with this?) and we’d love to setup autoresponders, like a happy birthday or anniversary letter, etc. Is that possible or are we just limited to importing the email address?
Forgot my link, sorry!
http://www.lifepointsc.org/topics/join
The reason we’re using Wufoo like this is because the formatting is consistent with our site and all of the other forms we have too.
I’d definately vote for FormSpring integration.
I really like Wufoo as well, but as I’m in the UK I can’t use them as they aren’t signed up to Safe Harbor, and I don’t fancy being sued over breaking the Data Protection Act.
While Formsprings interface is a little clunkier they are signed up to Safe Harbor ( and the conditional logic feature is pretty useful) . I’m guessing that other UK/EU Mailchimp users would be in the same boat over this.
Chimp integration with Wufoo – check. FormSprings? What about JotForm? Anyone familiar with all three and what would you suggest? Ben – is the Safe Harbor issue significant enough to inquire with these form companies?
I approached Wufoo (having used them for about a year) asking about whether they would be willing to sign up to Safe Harbor – they did consider it at length but eventually decided it wasn’t what they wanted to do – mainly because one principle of SF is that any company signed up cannot then transfer data to another company that isn’t signed up to SF – and they want to do a lot more integration with other systems (i’m guessing Mailchimp doesn’t have to worry about this as they are never sending anything to Wufoo.)
Formspring have said they are signed up to it and are currently renewing their subscription.
JotForm i’ve never heard of but they don’t seeem to mention Safe Harbor on their website. – I think a lot of smaller companies see it as an unnecessary extra.
Forms integration with MailChimp: I vote for FormSpring integration. After some due diligence, went with FormSpring over Wufoo and Jotform because for about the same price, you get more support and functionality. Forms can be a horrid experience, but now – it is not a problem with creation and reporting. Plus, I hear tell that FormSpring is creating a “FormSpring University” with lots of video tutorials, etc. Chimp go to the Spring. Drink. Dance.
Lots of votes for FormSpring, so we’re definitely going to look into whether they have an API and what kind of integration we may be able to work out. Thanks for all the great feedback.
what about being able to integrate with justa ny RSS feed? that would enable integration with both Wufoo and JotForm (haven’t used FormSpring, myself).
Great feature! But how do I implement Mail Chimp’s double-opt in process with emails that I’ve imported from my WuFoo forms?
Yes, how do you double optin imported people from Wufoo?
Members imported via Wufoo forms are not double opted-in. You’d need to make it very clear on your Wufoo form that people will be subscribed to your list. Or, provide a checkbox of some sort indicating opt-in. Then, in MailChimp, only send to those who checked the opt-in box. Hope that helps. If not, please contact our support team at help@.
Got it. Will do. Thanks Ben.
I’d love the ability to link one Mailchimp list to multiple Wufoo forms. That way I can keep ‘one list’ in Mailchimp, while having more targeted forms in wufoo that all go to the same place.
David
Yes, please! Multiple WuFoo forms, one MailChimp list. That is exactly what I am looking for. Thanks for the great feature(s). Keep it up!
I also NEED this option. Has this been done yet? I have a site that has at least 4 different types of forms, but they of course only want one list in mailchimp so they can send out a newsletter to everyone and not just people that submitted to a certain form. Is it possible yet to import multiple wufoo forms into one mailchimp list?
Let me know.
Thanks!
Ok, just call me curious George and I’m also new to this. I look in my Mailchimp account and I see a section that says I can make sign up forms. Why would I need another service like Wufoo or any of the others mentioned?
J.Massey,
One example is our tshirt promotion, at mailchimp.com/tshirts . We’re using one of those services because they make it super easy to take a registration, along with a person’s mailing address, export to .CSV, then use that in Microsoft Word to mail-merge a bunch of shipping labels for delivery. Form tools like Wufoo and Formspring are built to do that job perfectly. In addition to that, we *could* take all the email addresses submitted in that form and import them to MailChimp, so that we can send them an email update later. But the truth is we have no plans to send people any marketing. If we did, we’d put a checkbox asking people to opt-in.
Now that you know the general reason why, consider that there are a lot of restaurants and clubs that host events, and those are great as RSVP collection forms. Some nonprofits use Google Forms, because it’s free. Some people do personal stuff, like wedding party invites, using those external form tools. In all those cases, you can ask people to opt-in for future newsletters.
[...] Wufoo: http://blog.mailchimp.com/wufoo-form-integration-with-mailchimp/ [...]
Should definitely come in useful. Thanks
I have the same question as Nathan above: Can we get other fields aside from name and email address into Mailchimp from WuFoo? What I’d like to do is have an opt-in checkbox on WuFoo forms that shows up in MailChimp so that I don’t have to weed folks out by hand later. I tried having an Opt In field in my WuFoo form and in my MailChimp list, but the RSS feed doesn’t seem to want to connect the two. I’m also wondering whether folks I import the “old fashioned way” will be double enrolled if they’ve also submitted my Mailchimp quick-subscribe form at some point. Thanks!
Just wanted to mention that Formspring (who I am growing to love even more each day) have now built their own interface with Mailchimp.
You can use the API to match every field on a form to a corresponding field on one of your mailchimp lists via a handy drop down tool, and there is even an option to send out double opt in emails (though I haven’t tried this yet)
I’m having trouble getting MailChimp to connect because one of my form fields in WuFoo isn’t causing trouble. The actual MailChimp error reads, “We’ll skip it. You don’t have a field called How Did You Hear about the Clark Street SSA in your Wufoo form, or it’s reporting data for recent entries that we can’t validate.
I’m not sure why this one is causing a problem. The form field is absolutely in my WuFoo form. Is it having trouble validating because the field is a drop-down selection?
Great web service !
Fields names and values are case sensitive and work with spaces and french accents.
Bye.
I’m trying to integrate Mailchimp and Wufoo and am having a problem with the “to my feedreader” part of the instructions. I can’t find that in the notifications part of my form on Wufoo. I think this is causing a problem further down the line when I try to paste form feed URL into Mailchimp.
Where am I going wrong?
Rob
Hmm, nobody else has reported this as far as I know, so I’m guessing this is a) a new problem, or b) you’re not looking hard enough. My bet’s on the former, because Wufoo has been talking about their new integration with MailChimp a lot lately on twitter. I haven’t had time to go look at it in detail, but people say it’s great. You might want to search their blog or KB for “mailchimp” and see if they’ve moved their interface around or changed the way they hook into us.
Hey Ben,
I’ve seen this question posted a few times above, but I don’t see an answer. Can fields others than email address be imported. For example can fields in my Wufoo forms be used to create list segments?
Thanks!
Yes, but you’ve reminded me to update this blog post. What we did was nice, but Wufoo has since built a much better integration with us. They show you how it works (and show how other fields besides email get imported), on this blog post: http://wufoo.com/2010/02/08/improved-mailchimp-integration-with-real-time-notifications/
I too am also trying to figure out how to sync the Interest Fields (“Groups”) with Wufoo.
It seems that it is currently not possible.
Any tips? Ideas? Work Arounds?
Jumping up down and screaming like a chimp helps to solve most problems with mail chimp :)
I want to make form in my own website. Can i integrate wufoo form in my own site and link to mail chimp. If yes, then please let me know the process, because i am new into this
I am new to mailchimp and wufoo forms. I want to integrate wufoo forms in my own website with the mailchimp. Please let me know how it will be possible.
Thanx & Regards
Jame Smith
Has anyone been able to Validate to XHTML Wufoo forms when integrated with mailchimp??
I would like to customize the profile update form to be similar to the registration form I created with Wufoo. Is there a way to use Wufoo for the interactions on this update profile form?
Sorry, no way to use Wufoo for our built-in profile update forms.
Our NuVue Is Going To Be Perfect! Thank You!
Maybe you should edit the post name title Wufoo Form Integration With MailChimp | MailChimp Email Marketing Blog to more generic for your webpage you write. I enjoyed the post still.
Does this work for embedd code at all? My color settings for signup form in Mailchimp not translating to the embed version. But I don’t want to get all into Wufoo if they don’t do embed code with a header….Any ideas?
Wufoo has really great embedded signup form options. But I don’t think they’ll pull in your header image. Have you tried tweaking the settings more to get your colors? Tips here: http://blog.mailchimp.com/better-embedded-signup-forms/
Cannot open the page : « feed:https://nomado.wufoo.com/feeds/form/directory-listing-information/ »
because the server is not responding.. same yesterday.. what is going wrong?
Cheers
Olivier
I went through the whole process of signing up wufoo, designing a form and a theme and then get to the final step and don’t have wufoo on my add-on’s page. :( I’m a sad monkey.
I do not see the wufoo option on the ad-ons page either. I feel like I am going in circles, please help…
Step 2: Subscribe to “New Entries” Feed.
Look for the “to My Feedreader” options
Where do we look for that?
I try to subscribe to RSS but doesn’t accept the password
Since writing this blog post (and building our integration), Wufoo has improved on it big time. So we’re referring everyone to their blog post instead: http://wufoo.com/2010/04/13/create-single-and-double-opt-in-forms-for-mailchimp-and-campaign-monitor-integrations/
Indeed it is great now, so easy.
Mailchimp and Wufoo both my preferred 2010 services..
There is no double optin required anymore but for Mailchimp it is required. Has the law changed or can we make simple optin on Mailchimp too?
Wufoo now supports conditional logic on it’s forms. I don’t know if it’s been mentioned here already since I only read the top half of comments, but that was a complaint I noticed in the early comments that has since been solved.
I LOVE LOVE LOVE LOVE you guys!!! i found you through mail chimp which i love as well. not only are your websites beautiful but your directions are to the point and easy to follow!!!
Thank You!!!
Humor and great solutions! WOW!
Why can’t I add an image to my form as well as restrict the width of the form. For example, to show a picture of an eBook above or below the entry fields and to have the form as a widget in the side bar.
Sounds easy enough. Integrating this in the coming days. Glad to see MailChimp has an open system with add-on’s to make the entire community better.
Hi MailChimp team, I just wanted to say, THANK YOU for bringing humor and fun into instruction for web forms and lists!! I love it! I am enamored. More please.
Awsome add on to mailchimp. This makes my life a lot easier in terms of creating nice forms on my site. Thanks.
in response to creating some kind of form for my subscribers to fill out- you suggested placing a link in my email so that subscribers can fill out the form in their browsers. If the form is created through wufoo, and subscribers fill it out and click submit, will I still be able to track who clicked on the link?
Why you guys do not give easy template options as Aweber does?
I don’t think we target the same audience, so there are naturally going to be differences in the way we prioritize our features.
Hi. Wufoo have completely changed the way Mailchimp can be integrated into theyr notification system, and the tuturial above (though much appreciated), is no longer relevant at all. Please either update it or remove it.
I have just finished tweaking and marrying Mailchimp with Wufoo (I wish Wufoo’s features are available in Chimp), and if anybody is interested to see, here (Arabic blog, and the subscription form appears inside the blog post (bottom) not in a widget:
http://personal.al-rasid.com/2011/12/virtual-business-pros-cons/
At the very top of the article, we have 2 updates, pointing people to wufoo’s changes. Were those out of date? If so, we can change appropriately.
Mailchimp should give more design option for the opt-in form. Now it is not as customizable as it should be.
What would you like to customize more?
While third party integration is nice, I really need to cut down the number of widgets I am using. Please tell me you are working on an rsvp product of your own. I am being pressured to move to a different (read: Less cool) system.
Hi Kat, we’re not working on an RSVP system of our own. Working on stuff that we’re not passionate about and/or stuff that’s not related to our core product spreads us thin, and puts us at risk of becoming one of those “less cool” systems. This blog post is about our Wufoo integration, but you may be more interested in our Eventbrite integration, which is quite nice: http://connect.mailchimp.com/integrations/eventbrite
Understand, Ben, and we do use Eventbrite, but it has several drawbacks for us, such as no actual RSVP systme (Sorry, dude, I can’t attend), and sending to just those folks who did not rsvp is hit or miss, as the registrations don’t filter back up to MailChimp if they were given a link by someone else. *Sad Panda*
Ah, sorry it’s not quite perfect. I can say that our next upgrade (due in a couple weeks) includes some enhancements to our Eventbrite integration. Still might not be exactly what you’re looking for, but this at least demonstrates our interest in continually improving the integration.
Wufoo webpage says :
“We’re sorry, but Wufoo is not currently accepting new signups from your country or region.”
:-(
You could browse the website with a proxy first, after signing up, you can login from your normal browser
I do not know how to activate Wufoo Add-On in MailChimp.
On the Account page, I clicked Add-Ons. Then I clicked Browse The Directory. Found Wufoo. And then what should I do? I did clicked on the Wufoo logo, and then nothing else to click other than Get Details which took me to Wufoo blog.
How to activate the integration in MailChimp itself?
I have added MailChimp into my Wufoo, but cannot the other way round.
Hi. Is there a way of getting notifications about new subscribers who subscribe using the Wufoo forms ??
They are recorded fine, but I do not get notifications for them as I get for subscribers who subscribe using Mailchimp’s form.
Thanx
I am having problems integrating my forms with mailchimp.
“Look for the “to My Feedreader” options, and select “New Entries.” Wufoo will ask you for your password (for security purposes). Then, wufoo will take you to your form’s feed URL. Copy that to your clipboard, or leave it open in a browser tab/window”.
This step is not going exactly as stated.
I’m creating a Wufoo form for my clients to input new customers from registration cards (they’re a restaurant). So I don’t want to use a double opt-in form as someone on their staff inputs these weekly. But the problem is we’re collecting Birthdays (2 entries) and an anniversary. When I try to do the mapping in Wufoo, there is nothing that maps to the mm/dd birthday field(s) in Mailchimp. There’s only one date field in WuFoo. How can I do this mapping or do I need to look at another tool. Saw a similar question earlier, but no reply.
[...] WuFoo Forms for MailChimp [...]
It’s pretty outdated. Now, all you have to do is add Mailchimp at wufoo and then get til Mailchimp API. Pretty easy!
Hi
Would be great if there was css keyword for making rounded corners on the wufoo fields.
This is amazing, you guys are amazing! Love your work, Wufoo is great :)
Seems there are many features, but I want to create a web form 900px wide with the features of a lightbox. I have to do a lot of searching, it seems.
I’m trying to send an email blast asking people to RSVP for an event by clicking “Yes”, “No”, “Maybe”.
I don’t want to use a template but instead use my own design and I don’t want them to have to go to any sort of landing page after…..is this doable with Mail Chimp + Wufoo? If not…do you guys have a direction to point me in?
So, does this mean that when I run a survey and people fill out 40 questions for example, the answers will automatically be segmented in my selected mail chimp list. And when I send an email I can select targeted criteria to send each mail-out to?
Please help me, I’ve been searching and searching for a way to collect survey data and segment itso I easily send out mail outs to specified criteria . I am so hoping this is what I can achieve here.
The Wufoo forms integration is great at passing information back to
your list allowing for lots of segmentation, but there are a few
limits to how much data you can have. MailChimp allows for up to 30
fields and also supports up to 60 separate interest group responses.
Yowza, that’s a lot of info. Further explanation on fields and group
limits can be found here: http://eepurl.com/oCzh9 I should also point
out that if your list is large and you have some really advanced
segmentation needs we’ve got you covered with our Hairball app and we
even wrote a guide to help you through the process.
http://eepurl.com/oCEhX