Comments on: Webjam 2008 Session – Email Design 101 http://blog.mailchimp.com/webjam-2008-session-email-design-101/ MailChimp, email marketing, and monkeys! Thu, 09 Feb 2012 21:21:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Paulhttp://blog.mailchimp.com/webjam-2008-session-email-design-101/#comment-1778 Paul Thu, 09 Oct 2008 17:12:37 +0000 http://blog.mailchimp.com/?p=1129#comment-1778 Thanks for the response, Ben. I'm just about to setup and start playing with a test account to try out the things I'd need to do with our lists as I look for alternatives to our existing provider. This saves me having to actually run through that part of the testing process!And no, we don't use link tracking in our plain text, for just the reason you mention. Although with the proliferation of people reading text-only on their handhelds, I'm starting to think I may be missing a significant number of "opens" compared to when nobody read their email on Blackberries.Is there anything in the works to provide an alternate tracking method for text-only? Thanks for the response, Ben. I’m just about to setup and start playing with a test account to try out the things I’d need to do with our lists as I look for alternatives to our existing provider. This saves me having to actually run through that part of the testing process!

And no, we don’t use link tracking in our plain text, for just the reason you mention. Although with the proliferation of people reading text-only on their handhelds, I’m starting to think I may be missing a significant number of “opens” compared to when nobody read their email on Blackberries.

Is there anything in the works to provide an alternate tracking method for text-only?

]]> By: Ben Chestnuthttp://blog.mailchimp.com/webjam-2008-session-email-design-101/#comment-1771 Ben Chestnut Wed, 08 Oct 2008 18:09:36 +0000 http://blog.mailchimp.com/?p=1129#comment-1771 @paul - Yes, you're exactly right. We count it as an "open" if someone clicks a tracked link in the campaign. This also works if you track clicks in your plain-text email (altho few people actually do this, because tracker URLs are in plain sight in plain-text emails). If you have the A.I.M. add-on module installed in your MailChimp acct, we can tell you who it was that clicked. @paul – Yes, you’re exactly right. We count it as an “open” if someone clicks a tracked link in the campaign. This also works if you track clicks in your plain-text email (altho few people actually do this, because tracker URLs are in plain sight in plain-text emails). If you have the A.I.M. add-on module installed in your MailChimp acct, we can tell you who it was that clicked.

]]> By: Paulhttp://blog.mailchimp.com/webjam-2008-session-email-design-101/#comment-1770 Paul Wed, 08 Oct 2008 17:40:17 +0000 http://blog.mailchimp.com/?p=1129#comment-1770 Some useful links in there, even for those of us who didn't get anywhere near the WebJam session. (Boy, I wish we could get some of these kinds of events going in Western Canada!)A quick question that came up when reading your "How open, click tracking works in email marketing" that I've been wondering for awhile and to which I haven't been able to find a definitive response.If a recipient opens an email with image display disabled, they will not register as an open. But what if they click on a tracked link in that message? Obviously the click will be counted, since it's tracked, but will the click also trigger an "open"? (Since obviously the message had to be opened to click.)I realise the open couldn't be attributed to that click, (since there's no individual user ID associated with the click tracking) but would MailChimp have a way increment the open rate for that campaign?Paul Some useful links in there, even for those of us who didn’t get anywhere near the WebJam session. (Boy, I wish we could get some of these kinds of events going in Western Canada!)

A quick question that came up when reading your “How open, click tracking works in email marketing” that I’ve been wondering for awhile and to which I haven’t been able to find a definitive response.

If a recipient opens an email with image display disabled, they will not register as an open. But what if they click on a tracked link in that message? Obviously the click will be counted, since it’s tracked, but will the click also trigger an “open”? (Since obviously the message had to be opened to click.)

I realise the open couldn’t be attributed to that click, (since there’s no individual user ID associated with the click tracking) but would MailChimp have a way increment the open rate for that campaign?

Paul

]]> By: Benhttp://blog.mailchimp.com/webjam-2008-session-email-design-101/#comment-1768 Ben Wed, 08 Oct 2008 11:45:58 +0000 http://blog.mailchimp.com/?p=1129#comment-1768 Update: Ken Seals has posted some very compelling evidence as to who chimpnapped freddie. If you read the comments, you'll see there's possibly a Bronto and CampaignMonitor tie-in here:http://www.kennethseals.com/2008/10/onwired-has-the-mailchimp/ Update: Ken Seals has posted some very compelling evidence as to who chimpnapped freddie. If you read the comments, you’ll see there’s possibly a Bronto and CampaignMonitor tie-in here:

http://www.kennethseals.com/2008/10/onwired-has-the-mailchimp/

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