We’re preparing to launch some new features in MailChimp, putting us at v7.5 (for those keeping track). The features will start to go live next week and will take a few days to propagate to all two million user accounts (August 20-24).
Here’s what’s new:
- We’re slimming down the Campaign Builder navigation, to make some room for a totally new editor down the road
- E-Commerce data gets a big revamp
- Code editor gets some tweaks
Slimmed Down Navigation
Here’s what the navigation in the current Campaign Builder looks like:

When v7.5 goes live, it’ll look like this:

As you can see, it’s much slimmer than it used to be (126px slimmer to be exact), giving you a lot more room for your work. You’ll notice the change to the “back” and “next” buttons, which are now connected to the progress bar. You can click the arrows on each end to navigate through the Campaign Builder, or just click on a step to jump to a specific place. This new convention will be used whenever you’re using any kind of step-by-step “wizard” in MailChimp. It’s different, but it’ll grow on you. And you’ll love having more room on the screen.
The “Save & Exit” button is a bit different too. It now gives you the option to exit to any of the main dashboards or log out when leaving the Campaign Builder.
Putting E-Commerce Data in the Spotlight
MailChimp has some amazing features for e-retailers. Problem is, nobody knows they exist. And even if you did know they exist, the data’s been a little hard to get to. Not anymore.
Revenue Chart
On the “Reports” dashboard we have an “Opens and Clicks” chart. That’s nice, but we thought a revenue chart would make things better. This new interface shows you the total revenue your campaigns have generated and the top revenue generating campaigns. Click any point in the revenue chart to jump to the detailed campaign stats.

Revised Dashboards
When you log in to MailChimp, there are some nice, quick stats in the left column. Scroll down, and you’ll see a “Top Fives” section. We’ve added lists there showing the campaigns and customers that are generating the most revenue:

In addition, we’ve revised the design of the dashboards a bit to make better use of space.
Code Editor Themes
In our previous release we updated the Code Editor, adding line numbering and code highlighting. But some folks had a hard time reading their code on a dark background, so we’ve introduced theme switching. Now you can choose a palette that works best for you.
Previous Releases
We’re always working on new features and improvements. In case you missed our recent updates, you can find details here:
v7.5 – New MailChimp Features Going Live http://t.co/SGiVqpBB via @mailchimp
OK, @MailChimp added a revenue chart to their newsletter dashboard – I assume this is just to mock me.
v7.5 – New MailChimp Features Going Live: v7.5: E-commerce features, changes to Campaign Builder http://t.co/uqYMjFXx
v7.5 – New MailChimp Features Going Live: v7.5: E-commerce features, changes to Campaign Builder http://t.co/7gBRZHW3 via @MailChimp
MailChimp News: v7.5 – New MailChimp Features Going Live http://t.co/Rir30teK
v7.5 – New MailChimp Features Going Live: We’re preparing to launch some new features in… http://t.co/rDHJoq8E
v7.5 – New MailChimp Features Going Live http://t.co/4Z1TisUT
v7.5 – New MailChimp Features Going Live Next Week http://t.co/k1Ww2Fne
@MailChimp I’m looking forward to v8.7 – When the chimp writes copy for me and send it out just when my customers want it.
@MailChimp any chance of a/b testing on rss campaigns?
Yo Email monkeys, revenue chart for ya’s … RT @MailChimp: v7.5 – New MailChimp Features Going Live Next Week http://t.co/FsZFjMzN
EVERYONE should send out an email like yours when rolling out a new layout!!! Thank you all so much!
“We’re slimming down the Campaign Builder navigation, to make some room for a totally new editor down the road”
I LOVE Mailchimp’s Editor and hope you don’t mess it up!! The editor is so easy to use …. not like Aweber… And I would be totally with MailChimp if you could only give us some templates for signup forms like Aweber (sorry folks but in that area Aweber is better) ….
So for now I use both … hoping to be able to switch over to Mailchimp permanently!
I’ve sent out 2 newsletters, they’ve come back with “high” spam rate of .07% or close. Terrified to send out another for fear of being banned. Lots of old e-mail addresses or subscribers I don’t know. Ideas?
We’re terrified of spam too and realizing it’s a problem is the first
step in getting a clean and happy email list. There are several things
you can look at to get things cleaned up like reactivating
subscribers: http://eepurl.com/eBN1k or probably the best solution in
your case is to reconfirm your list: http://eepurl.com/hYP-Q
Maintaining a clean list takes a little bit of work, but we’ve even
created a guide to help you with that as well. http://eepurl.com/cWIAk
MailChimp “Slimmed Down Navigation”
http://t.co/UKp3OZ9O
Nice nav updates, @MailChimp – I like it! http://t.co/2Pa7Oh1u
Me? I’d just like to be able to fix “cleaned” email addresses without having to retype all that person’s information to create an entirely new entry! I’d rather spend my time eating bananas.
I’d like to look into this for you Andrew, but I want to make sure I’m understanding what problem you’re having. Can you fill in a few more details for me? Thanks.
v7.5 – New MailChimp Features Going Live http://t.co/84szVFLq vía @mailchimp
Now I am excited. A few days ago I tweeted about @dotMailer’s great editor. @MailChimp are on it already! http://t.co/tAqEs5ia
Less scrolling is always great. Thanks MailChimp!
v7.5 – Nuevas caracterísitcas para quienes usamos #MailChimp como plataforma de #emailmarketing vía @mailchimp http://t.co/TXglkl6c
MailChimp has recognised success isn’t just eyeballs, ROI data now in reports. IMO ROI in emarketing is the new black http://t.co/NY6ZAS20
Some cool new MailChimp features going live … http://t.co/Kej3FY0H
Cool. If I make my 2 column into a one column by deleting a box and dragging the other one to make it full page in the quick editor without using html, I would throw a party and call it the “mailchimp party!
v7.5 – Nuevas características MailChimp Going Live | MailChimp Email Marketing Blog http://t.co/61N8NLkm
Lo bueno sería de esta herramienta que la información sea toda en español y no mesclar con ingles. ejemplo portada, vídeo.
Si hay un modelo en español que sea en español solo, facilita mucho la interpretación del uso de la herramienta y su disponibilidad.
Lo utilice un par de veces pero se me complica a la hora de usar los mandos en ingles y sus indicaciones
Saludos cordiales Raúl Viso
These changes are AWESOME! Love the new navigation, looks super slick. The ecommerce report is going to be eye-opening. Nice work on getting this live,
Good improvements
v7.5 – New MailChimp Features MailChimp Features Going Live http://t.co/dnlM2Xb5
Oooo new #ecommerce metrics with @MailChimp – we likey! http://t.co/1mvcu7Yf
@MailChimp
v7.5 – New #MailChimp Features Going Live Next Week http://t.co/y8kqgOtq
These are great improvements! The new quick stats in the dashboard are really helpful. At a glance I can zoom in on what I might want to look at in greater depth.
I do agree with Ellie however! Aweber has really nice opt-in email forms, and I hope one of your next updates will add several nice optin templates?!
Yah! v7.5 – New MailChimp Features Going Live http://t.co/IstQThwu via @mailchimp
Pleeeease tell me you’re updating autoresponder dashboard too! My wish list: I want it to be draggable so if I want the autoresponder that goes out 17 weeks after signup to now go out the second week after, I can just drag and drop to the spot. I’d also like to be able to make global changes. Any chance of you granting my wishes?
We are always working to improve MailChimp for all of our users and
appreciate the feedback. I’ll definitely pass your comments along.
Thanks.
Nice features, but for someone like us who have our MC account connected to Google Analytics for the website stats but don’t actually use e-commerce (yet!), it is a pain to have my top fives showing $0.00 ROIs for all our campaigns!! Anyway of customising it not to show that for a few more months?
Heh, I’m afraid not. For a few months, maybe consider this a gentle reminder to set up your goals in google analytics? :-)
Phwar. No, I mean our website isn’t set up as a webshop yet, but it’s a work in progress! In that case goals won’t work too well yet either?
Lovely new features!!
Looking forward.
RT @CatTurner: Mailchimp users! Things are changing (or as I like to call it, prettifying): http://t.co/uZr092OW
I like the changes in the interface except one. I really miss seeing percentages for current campaign on dashboard page after I log in. It’s cool to know that newsletter was sent to 7390 people and 4630 of them opened it. But it doesn’t really tell me much at first glance. What I want to see is that my current open rate is 62.5%.
I know it’s just a click away but it’s a click that I didn’t have to do before. There is a plenty of space in that sidebar table for current campaign on dashboard page. Would it be possible to add percetages there?
We miss the percentages too! They’ll be back in the next release, due at the end of the month. Sorry about that!
126px slimmer! Yeah baby! v7.5 – New MailChimp Features Going Live http://t.co/OWGpmqb7 via @mailchimp
なんぞこれ…w http://t.co/NcSoUCFx
@pkahangirwe v7.5 – New MailChimp Features Going Live http://t.co/SGiVqpBB via @mailchimp
New MailChimp Features Going Live | #MailChimp #Email #Marketing Blog http://t.co/QL7dOoP6 cc: @ckmediagroup
New @MailChimp features rolling out in the next few days http://t.co/IntDGsN8
New MailChimp Features Going Live http://t.co/KlmG0Yom via @mailchimp
now it would be nice if you could eliminate the need to replicate campaigns for sending to new subscribers, thereby fragmenting reports, and making the archives a mess. i presume that those with paid accounts who use the autoresponder don’t suffer from this problem. now that would be a better upgrade than some pretty buttons…
One easy way you can let your new subscribers in on all the recent
activity is by using the *|LIST:RECENTX|* merge tag in your Welcome
email. Change “X” in the merge tag to whatever number of recent
campaigns you would like to list or remove it altogether and it will
default to your 5 most recent campaigns. Merge tags are an excellent
way to provide specific information to your subscribers and combining
that with the Welcome email can be really helpful.
v7.5 – New MailChimp Features Going Live: v7.5: E-commerce features, changes to Campaign Builder
v7.5 – New MailChimp Features Going Live
Thanks a MILLION for the code editor themes, I hated that black and its a huge relief to be able to choose, and use the default. I only work in code so it is huge for me. Cheers guys, nice work on all the updates.
You are so welcome. Glad you like it!
Okay. Two Items.
1. You sent us a notice that stuff was changing. You warned us. Do you know how rare that is? Thank You! Very! Much!
2. I’m used to horrific abrupt changes (my financial institution redid its statements to an uglier, ink-slurping and user-unfriendly “New More Attractive Easier To Read We Hope You Like It Because We Sure Think We’re Cool” format) Mailchimp’s change was constrained, it wasn’t a surprise and it’s actually neater, more feature laden and easier to use–Mailchimp designed it for maximum user friendliness and minimum shock value. Results not hype! Wow. Thanks. Again. Many, many thanks
Heh, thanks so much. Sometimes we actually get it right!
So Mailchimp is due to get even better! I am a free (sorry, perhaps one day…) user for church and a community group newsletters and have to say Mailchimp is one of the best, most user-friendly pieces – no, the best – of online software I have encountered. It does what it says and your style always brings a smile to my face. How many online services do that? Tears, more often. THANK YOU!
On my Mac, when I insert photos in my newsletter, the photos I see editting and preview and different than the ones that go out in the actual newsletter! I submitting feedback to you guys with the details. Previews used to be reliable last week. Is this due to your upgrade?
Hi Ian, we’re not receiving any widespread complaints about our photo uploader. If that broke during the upgrade, we’d have a twitterpocalypse on our hands within minutes. I wonder if there’s something on your computer causing this. Have you tried clearing your cache and cookies, possibly rebooting, and then logging in to MailChimp again? If it persists after that, you should definitely contact our support team.
Any plans to add ability to ‘Reorder’ content sections when building a campaign. Campaign Monitor allows this, and it’s huge!
Matt – In v7.5, we quietly added the ability to re-order content within repeatable sections by simply dragging and dropping them. This is a precursor to much more “drag and drop” functionality coming soon.
I want to see drag and drop campaign design. Its a simple request and painful to implement.
I’m told that in about one more month, we’ll have some drag and drop goodness for ya.
Good work! Still learning but a big fan.
The new code editor is the worst ever. It simply doesn’t work. For god’s sake go back to the old one.
Hi Mark, I’m sorry to hear the code editor isn’t living up to your expectations. Could you give me some details as to what’s causing you’re problems so I can look into it on our end?
IMO you drastically need to revise the entire system for campaign building and design…I find it soooo frustrating and labyrinthian to navigate…the design tempalte editor is a frustrating nightmare…I have to port myown html in to overide your templates….an online WYSWYG editor like Weebly uses would be a good alternative..anyhow, although your UI is funky and quirky with artwork…the entire core structure is a nightmare of design….anyhow that is just my personal opinion.
Thanks for your feedback. As a matter of fact, we are in the midst of drastically revising our entire system for campaign building. ETA is in a month(ish). Hopefully it helps.
I agree with RobbiNewman ^^ and look forward to improvements there.
The new code editor themes I thanked you about is better but the search doesn’t work, ie ctrl F, its so time consuming trawling through all the code and really, DIY templates and code is very un user friendly.
Keep up the good work though. I have commented on the wishlist section too but heard nothing.
One last thing I have been unable to get help on or help myself despite reading “why my campaigns look like monkey poo” is the random gaps appearing above images. Its driving me insane and Ive spent hours and HOURS trying to troubleshoot it. I would welcome working with someone (apart from support who say they aren’t coders) on this as I have a demanding client who needs NO spacing issues and has quite comprehensive templates. I changed to MailChimp because I believed them to be the best but now am reconsidering going back to where I came from :(
Hi Ben,
Thanks for the updates. Am wondering if you have any plans to add a feature where MailChimp will be able to identify duplicate subscribers from different lists and prevent them from getting 3 or 4 of the same newsletter.
Several of my subscribers end up on duplicate lists because they signed up for different offerings. Is there something I can do from my end if you still don’t have that feature?
Would appreciate a response via Twitter @CareerTips2Go.
Thanks.
I would also suggest MailChimp to provide better functionality for integrating forms on webpages.
Hi Aniket, Could you explain some specifics of what you are wanting or needing and how it’d help you?
If you haven’t already, can you please improve the plain-text creator? All it needs is to copy the text from the html editor by default, rather than people having to click that button each time they update the html editor.
I know it’s a little thing, and should be super easy to do, but I find a number of my clients will miss this and send plain-text messages from previous campaigns.
Thanks!
I can certainly see how that might be easy to miss so I’ve passed your thoughts along to the UX team so they can look into this a little more. FWIW, I have some thoughts that may help you and your clients in the meantime. Based on what you’re saying I’d guess that campaigns are being created and then replicated and in the replication process the text from the old campaign remains in the “plain text” campaign. What you could do is have your clients replicate the campaign that they typically use, go in and edit to remove or put placeholder data in the areas that always get changed and in that step clear out all the text that’s in the text campaign part of the email and then save that campaign as a template. Here’s an article that shows how to create the template from a campaign: http://eepurl.com/gYZz In the future, your clients could just create a new campaign from the template and just go in and fill in the pieces they need including the plain text step which won’t have data from old campaigns at that point.