Comments on: Using Twitter To Rate Email Campaign Effectiveness http://blog.mailchimp.com/using-twitter-to-rate-email-campaign-effectiveness/ MailChimp, email marketing, and monkeys! Thu, 09 Feb 2012 21:21:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: ShaynaCathttp://blog.mailchimp.com/using-twitter-to-rate-email-campaign-effectiveness/#comment-46829 ShaynaCat Mon, 06 Feb 2012 19:55:55 +0000 http://blog.mailchimp.com/?p=3677#comment-46829 As long as the company's Twitter followers don't all follow lots of other people, and are actually on Twitter at the time the tweet goes out, this may well be a great indicator - but I can say from wrist-aching experience that those who get a lot of @ replies never even see most tweets, RTs or otherwise, that aren't sent directly to them by name.Not only does it get very time-consuming answering replies, but the main timeline goes by at such dizzy speed that which other tweets I get the chance to read is just a lottery.The trick is to persuade your followers to add you to their "Best Friends" screen on TweetDeck (or whatever equivalent they might be using) so that your tweet's effectively promoted above the rest.The question is, though, how, exactly, you can DO that... As long as the company’s Twitter followers don’t all follow lots of other people, and are actually on Twitter at the time the tweet goes out, this may well be a great indicator – but I can say from wrist-aching experience that those who get a lot of @ replies never even see most tweets, RTs or otherwise, that aren’t sent directly to them by name.

Not only does it get very time-consuming answering replies, but the main timeline goes by at such dizzy speed that which other tweets I get the chance to read is just a lottery.

The trick is to persuade your followers to add you to their “Best Friends” screen on TweetDeck (or whatever equivalent they might be using) so that your tweet’s effectively promoted above the rest.

The question is, though, how, exactly, you can DO that…

]]> By: Kathi Rabilhttp://blog.mailchimp.com/using-twitter-to-rate-email-campaign-effectiveness/#comment-5917 Kathi Rabil Wed, 04 Nov 2009 15:40:59 +0000 http://blog.mailchimp.com/?p=3677#comment-5917 Good article showing how to compare email campaigns with Twitter activity. Good article showing how to compare email campaigns with Twitter activity.

]]> By: Stefanhttp://blog.mailchimp.com/using-twitter-to-rate-email-campaign-effectiveness/#comment-5164 Stefan Tue, 15 Sep 2009 18:54:37 +0000 http://blog.mailchimp.com/?p=3677#comment-5164 Very nice article! Thnx for sharing! Very nice article! Thnx for sharing!

]]> By: Caroline Maddoxhttp://blog.mailchimp.com/using-twitter-to-rate-email-campaign-effectiveness/#comment-4402 Caroline Maddox Thu, 16 Jul 2009 10:45:52 +0000 http://blog.mailchimp.com/?p=3677#comment-4402 Great article on tracking sales and e-mail marketing. Will look to introduce this to our marketing metrics.Caroline Great article on tracking sales and e-mail marketing. Will look to introduce this to our marketing metrics.

Caroline

]]> By: Using Twitter To Rate Email Campaign Effectivenesshttp://blog.mailchimp.com/using-twitter-to-rate-email-campaign-effectiveness/#comment-4194 Using Twitter To Rate Email Campaign Effectiveness Wed, 01 Jul 2009 15:27:11 +0000 http://blog.mailchimp.com/?p=3677#comment-4194 [...] upon this while doing some research and thought that others might find it of interest too... Using Twitter To Rate Email Campaign Effectiveness It offers some nice insight into product sales via email VS [...] [...] upon this while doing some research and thought that others might find it of interest too… Using Twitter To Rate Email Campaign Effectiveness It offers some nice insight into product sales via email VS [...]

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