When you send your email newsletters, do you get customers asking you to change the email address you have on file, because they’ve changed jobs or something? In the past, you had to log in, find their profile, and then make the edit for them. That’s not so bad, but if you’re like me, after you’ve spent a couple hours writing your newsletter and sending it off, the last thing you want to do is track down a profile to change someone’s address.
Subscribers to your MailChimp lists can now edit their own profiles (email address, name, interest groups, company name, whatever) by just clicking a link in the email footer.
To add the link, use our *|UPDATE_PROFILE|* merge tag. Wherever we see that tag, we’ll replace it with each recipient’s unique link.
If you send regular newsletters to members who might be subscribed for long periods of time, you should assume a lot of members will be changing their email addresses (I hear average email address turnover is about 30% per year). So you’ll want to make it as easy as possible for them to edit their records with you.
This is not something that ALL users will want. Some of you might have some fields you just don’t want subscribers to edit (or even see). Some of you might be syncing MailChimp with your in-house databases (using the MailChimp API), so you’re already using your own "update profile" type of link.