Aug 19, 2010

Unsubscribe links vs. profile settings

I’m subscribed to GigaOm Pro newsletters. I get weekly technology news from them, and I love it. Hard to put my finger on it, but their news just seems — smarter. Anyway, here’s their footer:

gigaom-footer2

As a publication, they obviously would prefer that you not unsubscribe from their list. They’d prefer that you change your settings. But they don’t hide their unsubscribe link (in fact, they make it more immediate). They’ve just prioritized the "change email settings" button. Smart.