http://blog.mailchimp.com/unsolicited-snail-mail-preferred-over-unsolicited-email/ MailChimp, email marketing, and monkeys! Thu, 09 Feb 2012 21:21:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://blog.mailchimp.com/unsolicited-snail-mail-preferred-over-unsolicited-email/#comment-124 Kevin Fri, 22 Jun 2007 19:24:48 +0000 http://blog.mailchimp.com/2007/06/21/unsolicited-snail-mail-preferred-over-unsolicited-email/#comment-124 Don't forget that Pitney Bowes makes, among other things, postal meters, so of course they're going to have a vested interest in publishing a report that gets people to send out more junk snail mail... Whenever someone publishes a report from Captain Obvious, it always makes you wonder why they would bother. Don’t forget that Pitney Bowes makes, among other things, postal meters, so of course they’re going to have a vested interest in publishing a report that gets people to send out more junk snail mail… Whenever someone publishes a report from Captain Obvious, it always makes you wonder why they would bother.

]]> http://blog.mailchimp.com/unsolicited-snail-mail-preferred-over-unsolicited-email/#comment-123 Ben Thu, 21 Jun 2007 17:30:19 +0000 http://blog.mailchimp.com/2007/06/21/unsolicited-snail-mail-preferred-over-unsolicited-email/#comment-123 Thanks, good points. In the old days, we would have added one more point as to why we're a little more tolerant of junk snail-mail than junk email: with snail mail, we don't pay anything. The marketer pays. With spam, we're paying for our bandwidth, and ISP fees. "Why should we pay to let you market to us?" I don't hear that argument being made anymore though. Thanks, good points. In the old days, we would have added one more point as to why we’re a little more tolerant of junk snail-mail than junk email: with snail mail, we don’t pay anything. The marketer pays. With spam, we’re paying for our bandwidth, and ISP fees. “Why should we pay to let you market to us?” I don’t hear that argument being made anymore though.

]]> http://blog.mailchimp.com/unsolicited-snail-mail-preferred-over-unsolicited-email/#comment-122 Adam Thu, 21 Jun 2007 16:51:39 +0000 http://blog.mailchimp.com/2007/06/21/unsolicited-snail-mail-preferred-over-unsolicited-email/#comment-122 Isn't that funny? My understanding of this is that it is due to 3 things. The first one is pretty straight forward, we've all been getting junk mail for years and years, we're just accustomed to it. I can't even count how many times Ed McMahon told me that I might have already won a million dollars. I never saw a dime of it. The second point is volume, if you received as much junk mail in your physical mailbox as you do in your inbox you'd probably just get annoyed with it and refuse to read any of it. The last point is a big one, relevancy. Much of the junk mail you get at your house each day is applicable in some way. Granted, it's not all applicable, but the signal-to-noise ratio is pretty high. Compare this with your spam folder, there is almost *nothing* in there of value, unless it's a false positive. That's probably the biggest problem with spam, it's that most of it is complete crap. But hey, that's just my $.02 Isn’t that funny? My understanding of this is that it is due to 3 things. The first one is pretty straight forward, we’ve all been getting junk mail for years and years, we’re just accustomed to it. I can’t even count how many times Ed McMahon told me that I might have already won a million dollars. I never saw a dime of it.
The second point is volume, if you received as much junk mail in your physical mailbox as you do in your inbox you’d probably just get annoyed with it and refuse to read any of it.
The last point is a big one, relevancy. Much of the junk mail you get at your house each day is applicable in some way. Granted, it’s not all applicable, but the signal-to-noise ratio is pretty high. Compare this with your spam folder, there is almost *nothing* in there of value, unless it’s a false positive. That’s probably the biggest problem with spam, it’s that most of it is complete crap.
But hey, that’s just my $.02

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