Unbounce is “the world’s simplest DIY landing page platform.” That means they make it easy to create, publish and test custom landing pages. Custom landing pages are great for when you’re running a specific ad campaign or promotion and want to send traffic to a targeted page within your own site. Recently Unbounce announced an integration with MailChimp that allows you to automatically send information from an Unbounce form to your MailChimp list, no coding required.
Here’s an example…
I recently used Unbounce to promote our MailChimp & Facebook webinars. Everytime we promoted the Facebook webinars, we sent people to this Unbounce landing page with detailed info about the training sessions and links to register for the sessions.
But, we’re working on more webinars that cover our new social features, so I wanted to give people who are interested in this Facebook webinar the option to be the first to know about new social training sessions. Thanks to Unbounce’s MailChimp integration, I was able to add a form to our landing page and in one click set the form to sync with our MailChimp list.
As a result, we’ve filled each Facebook webinar to capacity and have a mailing list of about 100 people who signed up to hear about our future social webinars.
Want more specifics? Here’s a much more detailed video from Unbounce on setting up the integration.
Holy Crap! That’s pretty much all I can say. I’ve been hoping for a cost-effective landing page system for Mailchimp. Thanks guys!
Thanks for highlighting Unbounce Amy, much appreciated!
And great to see that the page you created for your Facebook webinar campaign is doing so well.
Cheers
Oli
Amy, Unbounce looks amazing. It’s a brilliant idea. And appears to be brilliantly executed. I’m going to sign-up and give it a shot.
it works when you want to get unbounce forms results into a mailchimp list, however I do not see how I do a mailchimp campaign using an unbounce A/B landing page…
I agree landing pages are a great way to increase the effectiveness of an email campaign. Like Unbounce, Performable also has MailChimp integration.
Laurent if you want to see how to use landing pages with an email campaign check out this page. It is a general strategy so it will work if you have an Unbounce or Performable account. Hope it helps!
http://www.performable.com/integration-partners-mailchimp/
Hi Laurent,
It’s definitely a 2-way strategy. First (as you’ve mentioned) you can use an Unbounce landing page to capture your leads and push them into MailChimp.
The second part comes when it’s time to start using your email list to do some follow up email marketing. At this point, you would want to have your core call to action in your email drive towards another landing page.
The landing page lets you provide a focused singular message tied closely to the topic of the email (vs. your homepage which is general and you won’t want to alter for every email campaign).
Sending someone to a landing page also allows you to have a shorter and punchier email as the remainder of the content can appear on the target page.
Then of course (and this goes back to your question) – you can start A/B testing your landing page to see which message/content/call-to-action works best at converting your email prospects into customers (whatever the conversion goal is on yoru landing page).
Setting up an A/B test on Unbounce is super simple:
1. create your primary page
2. 1-click to duplicate the page for your B version
3. make some changes to the B version
4. assign an appropriate traffic split (e.g 50%:50% or 90%:10% etc.)
5. publish
Detailed instructions here:
http://support.unbounce.com/entries/307667-how-do-i-run-an-a-b-test
Cheers
Oli