We analyzed all emails sent in the last year (roughly one billion), and found that more and more people are including links in their emails to social networks like Twitter and Facebook. It’s quite interesting how Twitter sharing is growing at a faster rate than Facebook, and it seems that small businesses are really discovering the value in both platforms.
MailChimp provides a one-click feature for subscribers to share their completed email campaigns via the primary social networks. Currently 9% of campaigns (roughly 90 million emails) are shared via Twitter, Facebook, MySpace, Digg, StumbleUpon, or Delicious.
It’s great to see more people combining the power of email and social media.
I’d like to see stats on how well these links performed, not only in terms of people clicking on them, but also how they improved the campaign (perhaps by looking at factors such as retweets etc)
Hi Duggy, I just stumbled upon this post and noticed your comment. Thought I’d reply in case it helps anyone else reading this article.
A new feature in MailChimp actually shows you how many re-tweets you got after sharing your email campaigns:
http://blog.mailchimp.com/tracking-twitter-tweets-about-your-email-campaigns-in-mailchimp/
I’d like to be able to allow users to share parts of an email – not necessarily the whole email. Is this possible?