Jul 10, 2009

Trends in Email: Sharing via Facebook and Twitter

email_socialshareWe analyzed all emails sent in the last year (roughly one billion), and found that more and more people are including links in their emails to social networks like Twitter and Facebook. It’s quite interesting how Twitter sharing is growing at a faster rate than Facebook, and it seems that small businesses are really discovering the value in both platforms.

MailChimp provides a one-click feature for subscribers to share their completed email campaigns via the primary social networks. Currently 9% of campaigns (roughly 90 million emails) are shared via Twitter, Facebook, MySpace, Digg, StumbleUpon, or Delicious.