As you probably already know, every time you finish a MailChimp campaign and send it off, you can post a link to the campaign archive on twitter, facebook, and other social networks (details):
In order to make this work on twitter, we had to create our own URL shortener (EepURL).
Well, ever since then, people have been asking us for some magical way to track how many people tweeted and re-tweeted about their email campaigns, and then sticking all those stats into MailChimp.
So we did that. It’ll be going live mid-July, with MailChimp v4.2.
Here’s a sneak peek:
- How many people tweeted about the campaign
- How many people re-tweeted
- Who the tweeters are
- Timeline of tweetage from original tweet
We’re extremely excited about this integration because we’re seeing more and more of our customers (nearly 10% now) using Twitter in conjunction with their MailChimp campaigns. Now you can see how they’re intertwined!
Fantastic! You guys are awesome.
Perfect!! i was hoping this would happen! 4.2 sounds like a great improvement!
SA-WEET!
Can’t wait to use it.
Well, I’ll be a monkey’s uncle! This is great! :)
Yay! :)
Paying peanuts and getting monkeys has never been such a good thing!
[...] The stat reporting will be up and running by mid-July according to his post. [...]
Thank you Mail Chimp, you read my mind!
[...] Der ESP MailChimp hat eine nette Twitter-Statisik für E-Mail-Versender implementiert. Über einen Short-URL-Service können die Share-With-Twitter-Aktivitäten nach einem [...]
Yep, this is a great move. Our Mailchimp Tweets are our most popular Tweets and really help us gather followers. Soon we can watch that process in action … a master stroke!
This may actually force me to start tweeting. BTW, I thought “jup” was spelled “yep.” Matt agrees. :-)
[...] and then post to Twitter for them as soon as their campaigns are sent. Then, MailChimp will track how many times the campaign was tweeted and retweeted and by whom, adding the data to users’ reports dashboard.MailChimp has also released a special Twitter [...]
After reading this usefull article how to use twitter. I even see some sens in twittering. Thx a lot.
Is there a way of tracking the number of clicks on the link, (like bit.ly does by adding + to the end of a URL)?
We had that idea for eepurl when we first launched the eepurl shortening service, but then scaled back on our ambitions after deciding to pull it from public use to protect its deliverability (it’s currently only available from within our app). But perhaps adding that tracker is still not a bad idea. Will bring it up with the nerds.
Thanks, Ben.