Stumbled upon this very nice tutorial by Justin Cutroni from EpikOne on how to track email performance through Google Analytics.
If you’ve never tried integrating Google Analytics with your email marketing campaigns before, this article explains how it all works.
BTW, MailChimp makes all this really easy. You just check a little box when you’re building your email campaign, and booya—we do all this tedious tagging work for you automatically.
And if you use our free Analytics360 add-on, we’ll even mash your Google Analytics stats into your email report (so you can track your performaince—even your ROI—all in one place). Here’s a video demo:
Now that’s full circle.
Check out these two case studies of MailChimp customers using our Google Analytics integration:
[...] 6, 2008 by thescrappyemailmarketer The fine folks over at The MailChimp Blog have a great post on using Google Analytics to track emails. Check it [...]
[...] the Love – I really enjoy reading Monkey Brains, a blog on Email Marketing. If you scroll to the bottom of the post, you will see that they make it [...]
[...] can read more at the Analytics360 plugin page. Then read this blog post on using GA with Mail Chimp. BTW, there is a great mention of Justin Cutroni, a GA expert and blogger for the EpikOne team (I [...]
I am currently using Google Analytics for WordPress by Yoast (http://yoast.com/wordpress/google-analytics/) and I was wondering if I want to install Analytics360 to better track my campaigns, can I have both plugins installed?
And is it necessary? Or does Analytics360 give me the same google analytics reports and options as Google Analytics for WordPress by Yoast? Because this plugin tracks all my pages and comments. I don’t know if Analytics360 does that too, or if it just tracks campaigns.
Margarida, I’ve got the Google Analyticator plugin by Ronald Heft installed (it’s similar to the one by Yoast), and it’s working fine right alongside Analytics360. I just installed Analytics360 last night and it’s got some great features. I like both these plugins because they add a stats summary to my dashboard right within WordPress. Analytics360 shows more information than Analyticator.
The Yoast plugin adds the analytics tracking code to every page of your site, I’m not sure the Analytics360 does that, so I think you would need to use them side by side or add the analytics code in some other way.
I’d suggest installing Analytics360 and giving it a try. After you activate it go to settings and do the 2 easy steps there. Then in the left sidebar navigation of the dashboard area, under ‘Dashboard’ you’ll see Analytics360 as a new link – click that and you can see your stats.
Thanks Donna. That’s exactely what I needed to know
Any news on that GA code yet? Does Analytics360 insert it into every page? Or do I need an other plugin?
This is really great stuff. I want to use email marketing but was always worried as I didn’t know how my clients would respond. With analytics I will be able to know for sure how people will respond.