If you’ve never tried integrating Google Analytics with your email marketing campaigns before, this article explains how it all works.
BTW, MailChimp makes all this really easy. You just check a little box when you’re building your email campaign, and booya—we do all this tedious tagging work for you automatically.
And if you use our free Analytics360 add-on, we’ll even mash your Google Analytics stats into your email report (so you can track your performaince—even your ROI—all in one place). Here’s a video demo:
Now that’s full circle.
Check out these two case studies of MailChimp customers using our Google Analytics integration: