Comments on: Tracking Conversions and ROI from your email marketing campaigns

By: Tim

Tim — Fri, 24 Sep 2010 15:27:08 +0000

I (think I) remember typing in my tracked domain’s unique GA string (“UA-xxxxx-1″) when activating Google Analytics on Mail Chimp the very first day I joined. However, I typed in the wrong string and would like to change it. But when I return to ACCOUNT > INTEGRATIONS, all I can do now is activate/deactivate GA … how can I change the string? (Or am I imagining that I ever did this on MailChimp??)

By: Frank

Frank — Sat, 27 Mar 2010 10:44:58 +0000

Thanks, this tracking is important. @stefan: Don’t forget: Google Analytics can make legal problems in Germany. Determination of IP addresses and their transfer to third parties can not be permitted for reasons of data protection.

By: Doug Clift

Doug Clift — Sun, 13 Dec 2009 22:26:22 +0000

I would like to track sales made in our retail brick and mortar store based on an e-mail we send out via mailchip. Just wondering what tools I could use and wondering if there is someone who I might ask questions to. I’ve looked into Google Analytics, which looks promising. It looks like I might be able to upload data to Google Analytics but I’m not sure how I can correlate that data with an e-mail campaign. In our store my point of sale software allows me to track a coupon that the customer brings in.

I can sort of do this manually, but it would be nice to have it all in one location and would help refine our marketing.

Advice, resources or pretty much anything would help.

By: Jesse

Jesse — Sat, 16 May 2009 16:37:06 +0000

Stefan – there’s actually not a URL configured for our GA360 addon. If you are using the original version, we gave you an email address to send reports to, which still works. The current version (which you should setup if you haven’t) just requires that you authorize us access to your GA account. Then we’ll automatically pull that data in daily and match it to your campaigns.

Are you maybe asking about the tag used to track each campaign? You can’t change that once the campaign is sent just to be sure all the data stays in one tag – even if you use a duplicate, that won’t hinder our ability to match data up.

By: Stefan

Stefan — Sat, 16 May 2009 11:50:00 +0000

Hello,

can i reset my Google Analytics 360 AddOn in MailChimp?
While the Analytics 360 SetUp i typed in a wrong URL to track my Cmpaigns.

Now, i’d like to type in the right URL, but where?

Can you help me?

Kindest regards from Berlin, Germany
Stefan