Email expert Laura Atkins put the word out that Yahoo is retiring old accounts, shutting down a few little-used products, and generally cleaning house. Spring cleaning is probably good news for Yahoo, but it could mean higher bounces for you.
Just to ease your mind, we haven’t seen a huge uptick in bounces. We’re remaining steady with a 99.5% delivery rate, but the results will vary by user. Our sending volume to Yahoo is significant enough that a few users could easily get lost in that statistic.
Rather than sounding the alarm, I thought I’d explain why this move by Yahoo shouldn’t surprise you.