A while back, we created the MailChimp DesignLab. Its mission, like the other lab here at MailChimp, was to “come up with awesome.”  So they work on cool stuff, like our MailChimp plushies, the crazy login screens you see sometimes in our app, these not-so-whitepaper covers, and a bunch of other top secret projects I’m not allowed to disclose. They also help other teams here, like when our MarketingLab (more on them later) did this SXSW project, or when our VideoLab did our Ugly Sweater Christmas Photos, or when our TweetLab did our t-shirt giveaway.

Anyway, I was talking to Ron, who heads up the DesignLab, about how he should create an email list and send occasional sneak-peeks at what they’re working on. I think there are a lot of creatives who use MailChimp, and who’d be interested in some of the insane stuff they do. The only problem, he said, was that he had no followers. Age old email marketing dilemma, right?

So here’s what I did to help…

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Wufoo is a super-nifty form building tool that also has dinosaurs and ninjas. It’s extremely easy to use, and very powerful at the same time. A long time ago, we created a hack that allowed MailChimp users to sync their Wufoo forms with their MailChimp lists.

The hack was nice, but Wufoo has since made this functionality more — ahem — official:

Creating single and double optin forms with Wufoo

This is a fast, simple way to build a contact form for your website, or a collection form for a giveaway, and “connect” it to your MailChimp account. Wu-hoo!

Updated (April 16, 2010): Wufoo just made MailChimp integration even better. Details on their blog: Building single and double opt-in forms with Wufoo

UPDATE: When we first did this integration, it was a simple way to grab data from Wufoo. Wufoo has since created their own, more robust, way to integrate with MailChimp, which is documented on the Wufoo blog.

Wufoo is a magical online service that makes it easy, fast and fun to build your own forms. People use wufoo to build contact forms, event registrations, party RSVPs, quick surveys, and more.

We just made it really easy and seamless to pass your wufoo registration data to MailChimp. It’s free, and no coding is required. Here’s how it all works…

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