A few weeks ago, Facebook announced that as of August 23rd (yesterday) they would be shrinking the width of custom Page tabs from 760px down to 520px. They provided a preview of the changes to Page admins, and many of you contacted us to inquire how the MailChimp signup app would handle the shift.

We’re happy to report that early last week we pushed a change to the Facebook app that will automatically scale your MailChimp signup form to fit the new custom tab dimensions. There’s no need to reinstall the app or alter your signup form from within MailChimp so no worries, mates!

I sent the MailChimp Summer newsletter out the other day, and it contained our new Facebook Like button functionality at the top:

the opens and clicks are still trickling in, but so far it’s received a total of 65 likes on Facebook:

63 of my subscribers clicked “Like” and shared my campaign on Facebook, and 2 of their friends subsequently liked it.

Now what?

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Chris Sietsema, from Teach To Fish Digital, discusses the algorithm Facebook uses to determine what content to suggest to users:

Deconstructing Facebook’s EdgeRank

Facebook's EdgeRank algorithm, from Teach to Fish Digital

It’s an extremely interesting look behind the scenes of how Facebook “ranks” content for the purposes of sharing. Hint: the Facebook “Like” button is kind of important in this equation…

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If you use Gmail for work, you’ve probably heard of Rapportive.

It’s an incredibly powerful Gmail plugin that turns your inbox into a mini social CRM.

For example, let’s say I work for “The Big Agency” and I’m reading a message from a very important client (her name’s Amanda) inside my Gmail inbox. With Rapportive installed, I can click or hover my mouse over her name, and the Rapportive panel displays information about Amanda from the social graph, like this…

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If you sell stuff on Etsy, Amazon, iTunes, or eBay, or if you have an account on Yelp, Facebook or Twitter, we created a new template category in MailChimp that makes it super easy to send your followers email campaigns that match your profile.

They’re called “AutoConnect Templates” and all you have to do is connect MailChimp to your account, and we’ll pull in your graphics and design a template for you automagically…

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