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Using Product Recommendations to Earn More Revenue

Preview for Using Product Recommendations to Earn More Revenue

It’s been 3 months since we released MailChimp’s Product Recommendations tool (affectionately dubbed P-Rex around MC HQ). In that time, 26.3 million people have received a total of 88.3 million recommended products. Those campaigns have made a total of $1.4 million USD in revenue, and $170,000 of that revenue—more than 12%—came from people who bought or clicked on …