Social, the WordPress plugin we created with the fine folks at CrowdFavorite, has just gotten an update that introduces some new features, improved performance, and a few bug fixes. You might recall that it’s a great way to connect the conversations that are happening on Facebook and Twitter about your WordPress content. Social aggregates comments onto your blog, and helps you broadcast to social channels when you publish.
Recently, some of our Twitter followers have noticed MailChimp’s Promoted Tweets.
wow, atlanta’s own @mailchimp ponying up for a promoted tweet — they must be doing alright…
Adam Wexler
thewordpainter
We’ve been experimenting and learning a lot, so we wanted to share our experience in hopes that you’ll find it interesting or useful.
We all know SPAM isn’t just limited to email anymore, especially if you’re a frequent Twitter user. And although Twitter has gotten better in its SPAM catching and annihilation practices, SPAM still manages to show up in the darndest places. Like next to the live stream of your TechCrunch event, let’s say.
Oops, I can’t believe I forgot to mention during the launch of MailChimp v5 that we added tweet tracking to your MailChimp Site Analytics360 report. For those of you who don’t know, there’s a great big button under your MailChimp Reports tab where our Google Analytics users can get the ultimate birds-eye-view of how your email campaigns, CPC campaigns, and referrals influence traffic to your website. All from within MailChimp.
It’s called the Site Analytics360 report, which I used in this blog post to troubleshoot some strange open rate behavior in my email list (see: Why did my open rates change?)
Anyway, now we’re also showing your tweets on the report’s timeline, so you can see if (and how) twitter is affecting your overall site traffic. BTW, if you like stats and reports mashups, and you’re a blogger, you might also enjoy our WordPress Analytics Plugin (more than 23,000 downloads and counting).
