A lot of time has passed since we acquired TinyLetter last year. We’ve been quietly working on migrating it over to the MailChimp infrastructure, warming up its IPs, hooking it up to Mandrill for its transactional emails, training team members, battling spammers who tried to overtake it while it was in transition (remind me to write about that one day) and all that other behind-the-scenes stuff that ESPs need to do.
Now, we have some enhancements to talk about.
First, to set the stage a little for people who are just now hearing about it, TinyLetter is an extremely simple, elegant email app. Some people have asked, “When would I choose Tinyletter over MailChimp?” My best answer to that is: “MailChimp is email marketing for businesses. TinyLetter is an email app for people. Oh, and Mandrill is an email platform for apps.” Yeah, our company is really, really into email.
Okay, so what’d we change in TinyLetter?