Thanks to our built-in geolocation service, we can pinpoint the approximate location and timezone of your subscribers.
Which means you can now schedule your MailChimp campaigns to automagically deliver based on each subscriber’s timezone.
No more timezone differences! 9am means 9am now, whether you’re on the east coast or west coast. Or anywhere on the globe, really.
We call this new feature TimeWarp, and here’s how it works…
Geolocation tracking added to MailChimp
We’ve been scheming at this TimeWarp idea for a long time now. But in order to make that work, we first had to get geolocation data for our users’ subscribers. That took a while to collect and add to our system. For the uninitiated, here’s an article from ReadWriteWeb where they dream about the possibilities of a geolocation-enabled twitter. Here’s one trendy way twitter ended up using geo, and here’s a fun article on how Foursquare got kind of catty over Yelp’s entry into geo.
So geo’s kind of a big thing. Apparently. We just needed it to make email marketing a little better.
Anyway, after we got TimeWarp working, we decided to add geolocation as a segmentation option too. So you can now send a targeted campaign to subscribers inside a 150 mile radius around any point on the globe.
Here’s how that works…