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Saving Templates in MailChimp

Posted by Ben on


Just a quick little tip for MailChimp customers on saving templates. We’ve noticed a lot of people are replicating old campaigns for each new newsletter (over and over), then stripping the content from the last newsletter, and then filling it with new content. There’s nothing wrong with that, but it can get sloppy sometimes if that original email that you’re replicating contains bad code (such as code that was copy-pasted from Microsoft Word) which begets even more bad code on each replication.

Much safer to simply use the “Save this email as a template” link:

save-to-my-templates

MailChimp will take the campaign you’re currently working on in the editor, and save it to your templates area…

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zen-thm2The guys from MailChimp DesignLab just uploaded a bunch of new, high-quality email templates for your enjoyment.

They included some beautiful new holiday templates, plus some new themes like “Environment” (for all the green and earth-friendly businesses we’re seeing in MailChimp) and “Functional” for use in very specific applications, like, say, Autoresponders.

What’s cool is that since we’re using our new Template Design Language, some of the templates have some unique MailChimp features baked right in. I’ll show you what I mean…

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