When MailChimp first started out, it was designed specifically for web designers and the way they think. That logic was reflected in the process for setting up a campaign– starting with a header image, based on a grid, and with the notion that our users would have an idea for the overall look and feel they were looking to achieve.
We’ve revamped the template gallery and and added the Design Genius in V5 to make it easier to get started sending emails with MailChimp, whether you’re a web designer or not. Much like the iTunes Genius feature, our Design Genius is built to encourage and help guide discovery– beautiful template layouts, color combinations, and a whole world of possibilities. It allows you to get a feel for the final email you’re creating before you even begin! With visual suggestions and options galore, you’ll be sending your first campaign in no time.