Posts tagged

subject lines

Fourth of July Email Marketing Tips

July 4th is just around the corner. If you’re an American, this means you’ll likely spend the weekend gripping a cold beverage in one hand and a small explosive (or 50) in the other. And if you’re an American email marketer, this means…well, it depends. Here at MailChimp, we’re big fans of only sending email when you …

Are Trendy Subject Lines Right for Your Business?

It’s that time of year again, when retailers remind you to buy gifts for “dads and grads.” Ah, seems like just yesterday we were “falling into great savings.” As usual this spring, I started seeing "dads and grads" popping up in my inbox. I’m interested in random copywriting trends, and Father’s Day is right around the corner, so I asked …

MailChimp’s Subject Line Researcher

Ever struggle with writing your subject line? You might have missed a feature inside MailChimp that can help you with that. When you’re in the campaign builder, pondering which words to use, try clicking Research subject lines:

Behind the Scenes: How We Do Our Own Email Marketing at MailChimp

Last month, we sent an email announcement to customers about our new SMS app Gather. I guess you could call it "email marketing," though we rarely think of it that way (we just call it "talking to customers"). But the marketing team put it together, with some help from our mobile team, and a bajillion annoying …