Someone in the email marketing industry (who is known, among other things, for sending out really good chocolates every Christmas) asked me if we had an update to this old blog post from 2009: Major Email Provider Trends: Yahoo and Hotmail Tops, Gmail Catching. I like it when he sends me chocolate, so I thought we better provide an update:

Back in 2009, Gmail was a distant 3rd, but trending up. Now, Gmail’s right there with Hotmail and Yahoo. Sorry, but there are a few months there where we kinda had an oopsie and forgot to track Gmail for this study. But you still get a good picture of how far gmail has come. C’mon, it’s at least good enough to earn my chocolates, Mr.Brownlow.

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We’ve added a new merge tag in MailChimp that lets you insert Facebook’s like button in your campaigns: *|FACEBOOK:LIKE|*

The Like button has two functions: 1) it enables users to make connections to your page, and, as we’ve implemented it here, 2) to share content back to their friends on Facebook with one click.

Once you add it to your campaign, the button looks like this:

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Oops, I can’t believe I forgot to mention during the launch of MailChimp v5 that we added tweet tracking to your MailChimp Site Analytics360 report. For those of you who don’t know, there’s a great big button under your MailChimp Reports tab where our Google Analytics users can get the ultimate birds-eye-view of how your email campaigns, CPC campaigns, and referrals influence traffic to your website. All from within MailChimp.

It’s called the Site Analytics360 report, which I used in this blog post to troubleshoot some strange open rate behavior in my email list (see: Why did my open rates change?)

Anyway, now we’re also showing your tweets on the report’s timeline, so you can see if (and how) twitter is affecting your overall site traffic. BTW, if you like stats and reports mashups, and you’re a blogger, you might also enjoy our WordPress Analytics Plugin (more than 23,000 downloads and counting).