Are you using our free plugin for WordPress called Social–you know, the one that collects all of the conversations on social networks about your blog posts and drops them into your comment threads? Well, the recent upgrade, version 2.7, has some really critical updates you’ll need for the plugin to continue to connect to Facebook and Twitter to work its magic.

You can find the updated version of the plugin in WordPress’s plugin directory, or just log in to your blog, click the “Plugins” link in the navigation, find Social, and click “update.” It’ll be quick, painless, and your blog comments will keep working. Hooray!

Upgrade to Social 2.7

I stumbled across a very disturbing number in our analytics earlier this year. From April 12 to May 12, 2012, we had 340,591 failed login attempts. That’s the total number of times someone tried to get into MailChimp to get their work done and couldn’t remember their username and/or password, or simply mistyped. Think of how much wasted time and frustration that translates to. It’s impossible to calculate, but let’s just say it’s a lot. Of the people who struggled logging in, 68,145 had to resort to resetting their password, and 38,137 had to get a reminder about their username.

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Social, the WordPress plugin we created with the fine folks at CrowdFavorite, has just gotten an update that introduces some new features, improved performance, and a few bug fixes. You might recall that it’s a great way to connect the conversations that are happening on Facebook and Twitter about your WordPress content. Social aggregates comments onto your blog, and helps you broadcast to social channels when you publish.

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You probably already know that MailChimp is chock full of social features that help you connect with and learn about your audience. But we certainly don’t consider ourselves a social media management app, and we definitely don’t think our customers want to have MailChimp always-on, always tweeting from it. There are better tools for that, like HootSuite. In fact, nearly 4 million people use HootSuite to manage their social media. Why not make it easy for them to share their MailChimp campaigns with HootSuite as well?

Thanks to our $1 million integration fund and HootSuite’s new Engagement API, we’ve launched a MailChimp add-on for HootSuite. The integration allows users to view and search for campaigns, share campaigns to any of their social networks, view campaign results, and more—all from within their HootSuite account. Here’s how it works:
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In MailChimp v6.9, we launched a new feature called Tweet Trends that uses a direct integration with Twitter to analyze public social data and gives you interesting insights about the people who are subscribed to your lists. For example, it shows me who my subscribers generally follow:

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