MailChimp is chock full of social features and integrations to make it easier to share with your network. And according to industry benchmark studies, social share links increase both the reach and the click rate of email campaigns. If you’re not using these features yet, you might want to consider checking them out.

One-click Social Share

We’ve made it super simple to connect MailChimp with Twitter, allowing you to automatically tweet a link to your campaign as soon as you hit the send button. Just go to your Account settings, and click on Integrations. Under Twitter, just click the big authorize connection button and oAuth will take it from there. This is a safer and better way of integrating with Twitter because it means you no longer have to enter your Twitter username and password directly into MailChimp.

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Next Tuesday and Wednesday (September 22 & 23) MailChimp will be at the Twitter Conference in Los Angeles.

Biz Stone, co-founder of Twitter, and Tony Robbins will both be keynote speakers at the event. Other presenters will be covering a range of topics, from branding to social gaming, tweeting celebrities and beyond. We definitely look forward to stuffing our brains full of new and interesting information and are also excited about meeting some of our users on the west coast. If you’re in the area and want to say hi, just give us a shout.

As MailChimp’s list of social media features continues growing, it seems only natural for us to attend the Twitter Conference. Especially with our new Twitter Template and our recent research showing that Twitter is being used more frequently than Facebook in email marketing. Oh, and you also know that you can track tweets and re-tweets about your email campaigns in your MailChimp dashboard, right? Hey, and don’t forget about our built-in integration with Twitter and other social sites, mmkay?

A little while ago, we launched a “social sharing” merge tag:

* | MC:SHARE | *

When placed, it inserted a large row of social sites that your readers could share your newsletters with. One request we started receiving immediately after launching this was the ability to specify individual social sites (not all of them at once).

You can do that now. Here’s how…

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We analyzed all emails sent in the last year (roughly one billion), and found that more and more people are including links in their emails to social networks like Twitter and Facebook. It’s quite interesting how Twitter sharing is growing at a faster rate than Facebook, and it seems that small businesses are really discovering the value in both platforms.

MailChimp provides a one-click feature for subscribers to share their completed email campaigns via the primary social networks. Currently 9% of campaigns (roughly 90 million emails) are shared via Twitter, Facebook, MySpace, Digg, StumbleUpon, or Delicious.

In case you missed it, last Saturday at 12:01 AM EST Facebook gave both individuals and fan pages the ability to register their own vanity URLs. The main reason this is awesome is that it allows you to market your Facebook page much more easily. Instead of a long string of letters and numbers, you now have the benefit of something short and tidy. Like facebook.com/mailchimp. During the recent NBA Finals, for example, I noticed brands like Vitamin Water promoting their fan page URLs instead of their main company website in their commercials. And this type of cross promotion is definitely working! Vitamin Water currently boasts over 500,000 Facebook fans.

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