A few weeks ago, Facebook announced that as of August 23rd (yesterday) they would be shrinking the width of custom Page tabs from 760px down to 520px. They provided a preview of the changes to Page admins, and many of you contacted us to inquire how the MailChimp signup app would handle the shift.

We’re happy to report that early last week we pushed a change to the Facebook app that will automatically scale your MailChimp signup form to fit the new custom tab dimensions. There’s no need to reinstall the app or alter your signup form from within MailChimp so no worries, mates!

About a year ago we blogged about a hack that allows you to add a newsletter signup form to your Facebook Fan Page using static FBML and your lists’s embed code. But now with MailChimp v5.2 we’ve developed an actual Facebook app that allows you to seamlessly add a signup form to your profile and/or fan page, and easily change it as often as you like:

Having your subscribe form connected to your Page is especially useful because it keeps your Fans from having to leave Facebook, or even your page, to sign up for your list. When you make things easy for your Fans and followers, they’re more likely to take action. And since they don’t have to leave Facebook, this makes your page more interactive and more sticky with very little additional effort.

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We surpassed 10,000 fans on Facebook earlier this week and noticed some changes to our page that are kind of interesting. So first of all, a huge thanks to all 10,100+ MailChimp Fans. We promise to keep listening, innovating and making email fun so that you can focus on growing your business, organization or fan base. Capeesh?

When you hit the 10,000 fan mark, Facebook gives you access to new and exciting metrics for your wall posts– impressions (the number of times a story has been seen on your wall and in the news feed of your fans) and feedback (the number of comments and likes per impression), which provides a rough approximation of how engaging your content is. These Insights show up for the page admin when you mouse-over.

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People Love Free Stuff

It’s hard for me to believe that we ever thought it would be difficult to give away 1,000 tshirts. On September 10th when we launched the promotion, all 100 shirts we made available were claimed within two and a half minutes. That’s one tshirt every 1.5 seconds. I was well aware that people love MailChimp, but it was amazing to witness in that way.

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In celebration of of our Forever Free Plan, we wanted to launch a promotional t-shirt giveaway. Free email marketing, free t-shirts.. makes sense right? In the marketing world they call it synergy, but it just seemed like a great way to help spread the word about MailChimp while celebrating our users at the same time.

Our goal wasn’t necessarily to amass more Twitter followers or Facebook fans just for the sake of increasing our follower count. After all, with both Twitter and Facebook the number of fans or followers you have isn’t significant in any real way. Sure, the more fans you have the larger the group of people who will see your message, but that doesn’t necessarily dictate their level of interaction/engagement with your brand or business.

Chart showing a 42% increase in our Facebook fan growth

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