What’s a good, average open rate? Our customers ask us that question all the time. So much so, that a few years ago we analyzed close to 300 million emails and posted our findings to ChimpCharts. Next, we embedded that data right into your campaign stats:
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But I send a lot of campaigns. Because I use MailChimp’s RSS-to-email tool wired up to this blog, I send almost daily. And I look at my stats all the time. So I already know my average open rate, and I already know my click rate, and I already know that I’m usually a few percentage points above industry average (c’mon, step it up a little Internet & Software industry!).
Nowadays, I find myself seeking anomalies in my stats instead…