Who said your signup process has to look boring? Certainly not LeahAndMark.com. These photographers have managed to draw new people in further using their signup process.  They’ve taken advantage of the double opt-in process and used each step to show off some of their work.

First, they’ve started with a pretty basic form.
Rather than using a single header image for each step, they’ve kept the form plain and customized every page with a different photo in the body.

Here’s the Thank You page:

Look at those adorable kids!  It gets better from there.

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Since we were thinking about signup forms earlier this week, here’s one from Netted by the Webbys that recently caught our attention. They’re a MailChimp customer who totally customized their signup process via our API.

Pretty nice, eh?  Notice the social sharing icons right under it, too, so people can encourage others to join the fold. I was curious about the rest of their signup process, and wanted to get their cool daily emails, so I went ahead and signed myself up.

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By default, the standard signup form that MailChimp provides looks something like this:

Not bad if you’re linking people directly to your subscribe form or you have a large spot on your website to display it, but if you prefer a cleaner, more compact look (say, for the sidebar of a blog) you can achieve it by changing a few things in the form designer.

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