Posts tagged

segmentation


Marketing Automation for Everyone

A long time ago, in a release far, far away, we built a feature called autoresponders. After sending nearly a million campaigns totaling more than 700 million emails, it’s time for a facelift. More than just a rebranding, though, we’re overhauling the way we do automated emails, and overhauling it in a way that’s specific to MailChimp and our …

Social Cards, Segmentation Options, New Currencies, and More in v9.4

With our latest release, we’re introducing easy ways for you to customize the way your campaigns look on social networks, debuting two new ways to segment recipients for your campaigns, and adding three new international currencies. Social Cards Have you ever wished you could control which thumbnails were used when your email is shared on Twitter, Facebook or in Gmail’s new promotional …

Experimenting with MailChimp’s Quarterly Newsletter

We’ve been sending our MonkeyWrench newsletter every 3 months since 2006. In the beginning, we had 136 subscribers, Gnarls Barkley was topping the charts, Pluto was enjoying its last days as a planet, and a group SMS app named Twttr was still missing its vowels. Not everything has changed, of course. We continue to deliver tips …

Segmentation Improvements in v9.0

After our recent update to Goal, we received tons of feedback from power senders who wanted to use it in conjunction with more advanced segmentation options. As a result of those conversations, we’ve added several new segmentation features in v9.0. In addition to segmenting by clicks and opens, you can find subscribers who have or haven’t been …

What Does Your ISP Say About You?

If all you knew about me was my email address, what could you say about me? Put on your Sherlock Holmes stalker hat. Does an address by itself tell you anything at all? Take my personal address: john [dot] 4man [plus] 420 [at] gmail First, let’s look at the prefix. Well, we know that the …