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During a recent update, we added the ability to include RSS feeds inside of both regular and A/B split campaign types. This is great if you want to add a feed of your most recent blog posts to the side column of your newsletter, for example.

In order to create the campaign shown above, I started out by selecting Create Campaign ==> Regular Ol’ Campaign in my MailChimp dashboard. In step 3 I chose the 3:1 Start From Scratch template because I knew I’d be showcasing meaty, longer form content in the body of my email before pulling in my RSS feeds below.

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If you’re using MailChimp’s new RSS-to-Email feature to send automatic emails to your list whenever you update your blog, we’ve got a new merge tag you might want to include in your content:

*|RSS:RECENT|* 

This will tell MailChimp to insert links to your 5 most recently published articles from your blog. 

If you want, you can hack that merge tag a little bit like this:

*|RSS:RECENT10|*

to insert links to the 10 most recent articles instead.