Posts tagged

research


Are Trendy Subject Lines Right for Your Business?

It’s that time of year again, when retailers remind you to buy gifts for “dads and grads.” Ah, seems like just yesterday we were “falling into great savings.” As usual this spring, I started seeing "dads and grads" popping up in my inbox. I’m interested in random copywriting trends, and Father’s Day is right around the corner, so I asked …

MailChimp’s Most Popular Subject Line Emojis

Earlier this year, we excitedly announced support for emojis in subject lines. What can we say, we just love the little buds. (exhibit A: http://✉️🐵.ws). But which emojis are people using? How are they being used? And is "emojis" even the plural of "emoji"? It’s been a few months, and we’ve started to answer those questions. 214,000 campaigns …

A Purchased List is a Dead List

Update, 8/1/14: According to the recently passed CASL, purchased lists are illegal in Canada. While they’re still technically legal in the US, they’re at odds with MailChimp’s acceptable use policy. Which means if you use them, we will shut down your account. — As a permission-based email service provider, MailChimp doesn’t allow our users to send to purchased, …

Insights from MailChimp’s Send Time Optimization System

Late last year, MailChimp rolled out our Send Time Optimization feature. Built on the Email Genome Project, which powers many of our other products, Send Time Optimization does just what you’d think: It suggests to users when they should send their campaigns. "So," you might be thinking, "when is the optimal time to send?" Well, it depends on who you …

Competing with the World Cup for Subscribers’ Attention

The 2014 World Cup is underway, and chances are you’ve watched a game or two or ten. (Maybe the insane Germany/Brazil match yesterday?) At the very least, you’ve heard someone shouting “Goooooooalllll!!!!” in an adjacent room. With an event this big, the world pays attention. And that means the world isn’t paying attention to other things. Like calories, data …