Posts tagged

research


How Gmail Tabs Affect Your Email Marketing: An Update

More than half a year has passed since Gmail announced the new tabbed inbox. My initial research hinted that open rates took a hit, but at that point I was just looking at a few weeks’ worth of opens. Now that things have settled down, we can look at months’ worth of all kinds of …

New MailChimp: User Persona Research

A few weeks ago, MailChimp’s DesignLab posted images of our User Personas to their blog. As Jason explained there, we wanted to find out who really uses MailChimp. It was a question posed to us by data analyst Allison last year. We could broadly generalize about our users (savvy, self-reliant, techie, motivated), but we realized that …

New MailChimp: Redesigning with Research

Informed decisions require information (that word "informed" is there for a reason), and information is something we’re not short on around here. MailChimp research typically falls into two categories: primary research, which is new research tailored to answer specific questions; and secondary research, which is readily available and relevant research from past studies. Throughout the …

A New MailChimp Is Coming

We have a motto that guides our work here at MailChimp: Listen hard and change fast. We’ve been doing a lot of both in the past few months. Last year some curious patterns emerged in feedback from our customers. There was so much feedback relating to the mobile experience. Let’s be honest—mobile devices aren’t just …