Posts tagged

research


Major Email Provider Trends in 2015: Gmail’s Lead Increases

Preview for Major Email Provider Trends in 2015: Gmail’s Lead Increases

If you’re an email marketing historian and/or MailChimp blog superfan, you may remember our ongoing series of posts over the years about how much email we send to the major email clients. When we began tracking the stats in 2009, we first saw rapid growth from Yahoo! and Hotmail, with Gmail catching up and finally taking the lead in 2012. It’s …

Are Trendy Subject Lines Right for Your Business?

It’s that time of year again, when retailers remind you to buy gifts for “dads and grads.” Ah, seems like just yesterday we were “falling into great savings.” As usual this spring, I started seeing "dads and grads" popping up in my inbox. I’m interested in random copywriting trends, and Father’s Day is right around the corner, so I asked …

MailChimp’s Most Popular Subject Line Emojis

Earlier this year, we excitedly announced support for emojis in subject lines. What can we say, we just love the little buds. (exhibit A: http://✉️🐵.ws). But which emojis are people using? How are they being used? And is "emojis" even the plural of "emoji"? It’s been a few months, and we’ve started to answer those questions. 214,000 campaigns …

A Purchased List is a Dead List

Update, 8/1/14: According to the recently passed CASL, purchased lists are illegal in Canada. While they’re still technically legal in the US, they’re at odds with MailChimp’s acceptable use policy. Which means if you use them, we will shut down your account. — As a permission-based email service provider, MailChimp doesn’t allow our users to send to purchased, …

Insights from MailChimp’s Send Time Optimization System

Late last year, MailChimp rolled out our Send Time Optimization feature. Built on the Email Genome Project, which powers many of our other products, Send Time Optimization does just what you’d think: It suggests to users when they should send their campaigns. "So," you might be thinking, "when is the optimal time to send?" Well, it depends on who you …